Digital Marketing

A study by Marin Software, of advertisers with a combined spend of over $US6 billion, finds that mobile devices will account for 50 per cent of online advertising spend within 18 months. According to the study — contained in a whitepaper called Mobile Search Advertising Around the Globe — two

Technology has provided consumers with the capacity to filter out any messages that fail to align with their personal “like” algorithms. Furthermore, they are motivated to do so, says Laston Charriez, Western Union’s Senior Vice-President Marketing, North America. In such an environment, it is little wonder that creating a compelling

Marketers have been provided with a plethora of new channels and platforms to better target their clients. But with the rapid pace of innovation — and the willingness of the marketers to try new things — many of these channels have developed in isolation. Now the race to amalgamate, or

The online video market is expected to be worth almost $US17 billion by the end of next year. It was worth just under $US10 billion in 2013. Still, that pales compared to the $US200 billion global television advertising market. But with online video growing its share rapidly as smartphone and

Nobody would argue they don’t have enough data these days, says Sitecore chief strategy officer Darren Guarnaccia. The problem is, they need to bring it all together. Sitecore is one of the dominant players in the rapidly growing marketing automation world, with a particualr strength in the Microsoft ecosystem. Which-50

Facebook and LinkedIn are the clear social media channel preferences for digital marketers, according to a study by Social Media Examiner. Twitter is the third preference, while YouTube delivers a surprisingly strong showing. In the survey, Facebook registered almost 100 per cent usage (actually 97) for B2C marketers, and just

CMOs around the world are struggling — and probably failing — to keep up with the demands of the rapidly evolving commercial landscape. In many ways things have decayed over the last three years, according to a study released by the IBM institute for Business Value. But there is good

Slowly, inexorably, the Google-constrictor has choked off Apple and assumed its inevitable position as the world’s most valuable brand. Apple is second, and tech firms fill six of the top ten slots on the Millward Brown Optimor annual Brandz ranking. (We are including AT&T in the roll call.) Joining Google

Australian companies spent $A1.067 billion on digital advertising in Q1. In particular, they are maintaining their long term love affair with search advertising (code for Google) — the largest category — which ticked along at just under 17 per cent. Display — a smaller category — grew at a slightly quicker

The digital capabilities of Australia’s media, brand and agency managers are stunningly bad outside of specific digital practice groups, a new study has found. Worse — most do not realise they have a problem, according to the report by Digital Chameleon. Called Digital IQ Index 2014, the research is based on