Digital Marketing

Australia’s retailers recognise the importance of mobility and analytics and yet few are making the kinds of investments that will really move the dial and provide the truly integrated experience consumers crave, according to a major new report released by the Commonwealth Bank. The study called CommBank Retail Insights combines an

Nothing so well describes the velocity of the shift of marketing dollars into mobile as the trajectory of growth on Facebook in recent years. As we have explained before, at the time of its prospectus Facebook flagged its lack of a mobile strategy or any mobile earnings as a risk

Beyond stunning. Has there ever been a company quite like it? The Facebook mother ship has 1.55 billion active users. And that is only the start. It’s the power of the portfolio that really stands out. Whatsapp has 900 billion active users. Messenger has 700 million active users. Even Instagram

Busi­nesses in Asia Pacific are reach­ing their dig­i­tal peak. As dig­i­tal becomes stan­dard, the pace of trans­for­ma­tion is slow­ing and mar­keters are falling into a com­fort zone, start­ing to become risk adverse and not push­ing tech­nolo­gies to the next level. Yet, new research from Adobe and CMO Coun­cil show that

Companies are still struggling to apply data in support of broader business objectives, even while recognising its primacy as a competitive advantage. That’s the headline from a report by the Winterberry Group, IAB and Oracle Marketing Cloud. Called “Data as a competitive advantage“, the report notes that Big Data has

Every marketer should have as their ultimate goal, the desire to design and deliver an amazing, integrated customer experience. This is a goal that should be shared across the entire organization. With customers connected 24×7, brands are under more pressure than ever to deliver compelling digital experiences, but achieving that

A study by the University of Michigan has found that users of photo sharing platform Snapchat are happier than people who use Facebook. The study assessed how 154 students feel about using social media throughout the day, with questions like “How pleasant or unpleasant was your most recent interaction?” and “How close

Already a third of Australians own a Connected TV and an additional 15 per cent have over-the- top devices, offering advertisers additional channels to access the living room. Of course, smart devices mean that the “living room” extend beyond the TV screen and can be found wherever viewers watch television,

NewsLifeMedia CEO Nicole Sheffield and News Corp Australia’s group director – digital product and development Alisa Bowen today announced that News Corp Australia has signed an exclusive three year output deal for content recommendation with the world’s largest content discovery platform Outbrain. The new partnership will see News Corp Australia

Google has dominated global online advertising for well over a decade but Facebook and even Bing (outside of the US) are leveling a previously distorted market. That’s our take on Adobe’s latest quarterly digital index. The reason Google is giving a little ground to its competitors, and especially Facebook –