Digital Marketing

Cross-channel performance advertising cloud company Marin Software has predicted at least 45 per cent of all shopping ad clicks will be on a smartphone this holiday season. Marin Software, who are responsible for more than US$7.2 billion of annualised ad spend for retailers Bloomingdales, Macy’s and Net-A-Porter, outlined the impact of mobile

If it is not measurable then it’s not real. That’s the rallying cry from data driven marketers who have grown accustomed to a world of endless transparency. And it’s this view that reinforces the importance of the role of web analytics providers, whether they are measuring the desktop or increasingly

Will Big Media never learn? With the rise of adblocking software it appears digital publishers are planning to fight back by banning visitors who use the site from accessing content or forcing them to pay more to access it. Apparently figuring out why consumers want to block the ads in

The Association for Data-driven Marketing and Advertising (ADMA) today launched a new Code of Practice that ushers in a new era of industry self-regulation for data-driven marketing and advertising. The ADMA Code of Practice places consumers’ interest at its core and gives marketers the support they need to make responsible

Facebook is making it easier for brand to move information about their customers more easily into the CRM systems, and has announced integration between its Leads Ads offering and five providers. Oracle’s Eloqua along with, Salesforce, Marketo, Sailthru, and Maropost were the initial platforms chosen for the integration. The promise

As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. One challenge has been around the friction involved in obtaining a customer’s personal information and permission to contact them. If the ask is not

As part of its creative conference Max in Los Angeles, Adobe always has an evening session — Sneaks — where you can grab a beer and watch demos of some of the developments from its labs in beta, which may or may not be added to its Creative Cloud. This

Today IAB/Nielsen shared the first official release of industry­ supported mobile ratings for Australia, covering our use of smartphones and tablets. Here’s why it’s a big moment for the industry, and an important first step towards filling the industry’s measurement gap. The results showed how Australians are accessing the internet

Adblockers have been much in the new lately, especially as the last few years has seen downloads growing along an almost vertical trendline.  But is may not be just advertising and cookie crushing that is motivating consumers. As the chart below from business intelligence site Statista demonstrates (using data collected

WHICH 50 : Ad industry may gripe about adblockers, but they broke the contract – not us The latest version of Apple’s operating system for phones and tablets, iOS9, allows the installation of adblocking software that removes advertising, analytics and tracking within Apple’s Safari browser. While Apple’s smartphone market share is only around