Digital Marketing

Customers are an unreasonable lot, and digital has made them more so. They want their information when it suits them, and they want seamless integration across the whole omni-channel experience — shops, call centres, mobiles, computers and tablets. Marketers need to tap that sentiment to sell more widgets, and companies

US Research commissioned by RetailMeNot has found that three quarters of US retailers believe that digital delivers a better ROI than traditional marketing. Not surprisingly, then, over 80 per cent expect to increase their digital marketing budgets over the next three to five years. But there’s a catch: while retailers

Mark Zuckerberg has said that the very notion of privacy has changed. Google Chairman Eric Schmidt seems the think the idea may have passed its use by date. Consumers, it seems, agree with them — to a point. Many are comfortable with sharing their details — as long as they

Facebook made it so easy for brands in the early days — publish a page, build an audience, share the love. But then up went the toll booths. With the social network constantly changing its algorithm, brands are discovering their audience engagement numbers are collapsing. A new study by Simply

Adobe has easily beaten analysts’ Q2 estimates, as its annuity pricing model starts to pay dividends. The company reported earnings per share of 37 cents against the consensus estimate of 30 cents in a quarter that yielded $US1.07 billion. Most of the revenue was provided by its traditional creative business.

While social networks get all the glory — and an increasing share of the marketing budget — three quarters of all social sharing happens beyond the prying eyes of platforms, as users copy and paste links within closed systems like email. According to RadiumOne’s Kerry McCabe, this form of sharing

  In the world of digital disruption, the consumer is king. The truly disruptive impact of the internet is much less about new channels than it is about empowering buyers through frictionless information flows and exceptional online experiences. This disruption is occurring at massive scale — and at the dizzying

Digital performance advertising outfit Criteo has opened a Hong Kong data centre, reflecting the growing importance of the region to its expansion plans. The announcement follows the release last week of a significant upgrade to its proprietary prediction and recommendation engine which it said would allow it to process 15 million

Adobe Australia Managing Director Paul Robson has been appointed President of the company’s Asia Pacific operations. He replaces Craig Tegel, who is leaving the company in July after seventeen years in Australia, Asia Pacific, Europe and Japan. In his new role, Robson will report to Matt Thompson, Executive Vice President of

A study by Marin Software, of advertisers with a combined spend of over $US6 billion, finds that mobile devices will account for 50 per cent of online advertising spend within 18 months. According to the study — contained in a whitepaper called Mobile Search Advertising Around the Globe — two