Digital Marketing

  Since wowing the audience at Sitecore Symposium in 2013, easyJet has become one of our  most recognizable customers. It’s easy to see why: the easyJet story provides a textbook example of how small improvements in the digital customer experience – the “quick wins” I’ve been blogging about lately – can translate into fast, significant revenue

  Australian search click through rates remained remarkably consistent during the first quarter of 2015 with the average click through rate coming in at 3.41 per cent. The result is a significant increase on the corresponding period last year where CTRs typically came in at between 2.23 and 2.82 per

It has never been more important for marketers to get closer to real life, says Google’s head of marketing, Lucinda Barlow. “As marketers, we’re inundated with data, but this is actually where we need to get back and closer to real life,” she said. “We need to bring out our

Even as companies become more confident in the efficacy of digital channels, the executives charged with managing them are struggling to validate their investments and even to build business cases according to the latest Adobe/CMO Council research. But first the good news. According to the study, marketers increasingly believe that that

Even as it expands rapidly to fill the volume of ever growing demand, the adtech space simultaneously consolidates. The week was book-ended by two deals. The first was big and interesting because of the price and who was involved. The later for its intent. On May 12 Verizon bought AOL

Brian Walker, chief strategy officer for Hybris Software said that while retargeting “had a bad name”, in the right context it had a bright future. And that generally meant when a customer was apoplectic with rage. “Re-targeting is thought of as shopping cart abandonment emails. Or pushing a shoe that

CRM is dead, big data is still rising – and so is big content while developments in digital marketing have effectively blown the purchase funnel apart. These are just some of the highlights from research outfit Gartner’s recent digital marketing symposium. Gartner is famous for its technology hype cycles and

A curious headline caught my attention the other day: “Notifications Are The Next Platform.” It’s the sort of proclamation you expect from the headline’s publisher, TechCrunch, one of Silicon Valley’s most influential media companies. Intuitively we know notifications are a big deal. Every single mobile app is built with notifications

Programmatic video ad tech firm TubeMogul has reported a boom in mobile advertising inventory in the first quarter of this year, with the amount of available inventory increasing three-fold compared to the same quarter a year ago.

Netsuite’s $200 million acquisition of marketing automation company Bronto will give it a new set of competitors in one of the tech sectors hottest growth markets. And those competitors have cause to be worried. While Bronto lacks the extensive range of marketing tech options that a complete suite from Adobe