Digital Marketing

Every marketer should have as their ultimate goal, the desire to design and deliver an amazing, integrated customer experience. This is a goal that should be shared across the entire organization. With customers connected 24×7, brands are under more pressure than ever to deliver compelling digital experiences, but achieving that

A study by the University of Michigan has found that users of photo sharing platform Snapchat are happier than people who use Facebook. The study assessed how 154 students feel about using social media throughout the day, with questions like “How pleasant or unpleasant was your most recent interaction?” and “How close

Already a third of Australians own a Connected TV and an additional 15 per cent have over-the- top devices, offering advertisers additional channels to access the living room. Of course, smart devices mean that the “living room” extend beyond the TV screen and can be found wherever viewers watch television,

NewsLifeMedia CEO Nicole Sheffield and News Corp Australia’s group director – digital product and development Alisa Bowen today announced that News Corp Australia has signed an exclusive three year output deal for content recommendation with the world’s largest content discovery platform Outbrain. The new partnership will see News Corp Australia

Google has dominated global online advertising for well over a decade but Facebook and even Bing (outside of the US) are leveling a previously distorted market. That’s our take on Adobe’s latest quarterly digital index. The reason Google is giving a little ground to its competitors, and especially Facebook –

TubeMogul, has integrated Nielsen’s Mobile Digital Ad Ratings measurement tool into its platform and is rolling it out to advertisers in Australia. New Zealanders will get access in 2016. The intent is to delver a ratings tool for mobile campaigns similar to that offered in the television advertising market. The

Facebook has recently announced an update to Pages on mobile devices with the intent of empowering businesses with a better mobile presence, but brands beware – this may come at a cost. As Facebook points out in the update, customers “expect information to be available at their fingertips and that people

Just a matter of weeks after its CEO threw a huge tantrum about ad blockers, the Internet Advertising Bureau has bowed to the inevitable and conceded that treating consumers like mugs was probably not a sustainable long term strategy. The organisation has conceded that the balance has shifted too far

As Native Advertising Days gets under way in Copenhagen is important to reflect on the question What is good native advertising? One of best ways of answering that question is to take a look at what Netflix have been doing with it in recent years. Not only are they creating great content, they’ve also

The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced