Digital Marketing

Nobody would argue they don’t have enough data these days, says Sitecore chief strategy officer Darren Guarnaccia. The problem is, they need to bring it all together. Sitecore is one of the dominant players in the rapidly growing marketing automation world, with a particualr strength in the Microsoft ecosystem. Which-50

Facebook and LinkedIn are the clear social media channel preferences for digital marketers, according to a study by Social Media Examiner. Twitter is the third preference, while YouTube delivers a surprisingly strong showing. In the survey, Facebook registered almost 100 per cent usage (actually 97) for B2C marketers, and just

CMOs around the world are struggling — and probably failing — to keep up with the demands of the rapidly evolving commercial landscape. In many ways things have decayed over the last three years, according to a study released by the IBM institute for Business Value. But there is good

Slowly, inexorably, the Google-constrictor has choked off Apple and assumed its inevitable position as the world’s most valuable brand. Apple is second, and tech firms fill six of the top ten slots on the Millward Brown Optimor annual Brandz ranking. (We are including AT&T in the roll call.) Joining Google

Australian companies spent $A1.067 billion on digital advertising in Q1. In particular, they are maintaining their long term love affair with search advertising (code for Google) — the largest category — which ticked along at just under 17 per cent. Display — a smaller category — grew at a slightly quicker

The digital capabilities of Australia’s media, brand and agency managers are stunningly bad outside of specific digital practice groups, a new study has found. Worse — most do not realise they have a problem, according to the report by Digital Chameleon. Called Digital IQ Index 2014, the research is based on

Forrester has named Adobe, IBM, AT Internet and Webtrends as the leaders in web analytics in its latest quarterly wave research. In the analysts’ view, these four companies lead the pack with strong web analytics offerings and strategies for the enterprise. However, Forrester also rates Google as a strong performer

The Australian programmatic mobile video ad market more than tripled in size in the first quarter, after a big jump in content consumption on smartphones and tablets, according to an analysis by TubeMogul. In its Australia Quarterly Research Report, TubeMogul said programmatic mobile video advertising inventory rose 230 per cent

In January this year, smartphones reached a key milestone: minutes spent using the Internet on mobile devices matched those on desktop browsers. A new analysis suggests, though, that mobile still lacks a broad base. Millenium Media pulled apart various comScore data to reveal that mobile’s strength is really based on

More than 90 per cent of companies have increased their content creation activities in the last 12 months and eight of ten intend producing even more content this year according to eConsultancy. However in a blog on the company’s web site, Christopher Ratcliff says the corollary of the increase in