Digital Marketing

The Guardian’s in-house analytics tool Ophan looks set to be a huge money-spinner for the news site, with the publisher eyeing-up its potential to bring in not just ad revenue but also to license or sell on to other companies. Built almost four years ago by The Guardian’s director of architecture, Graham Tackley,

  Smart marketers in the region are closely following consumers on their mobile journey, and this is reflected by a massive rise in popularity of the mobile app installs ad unit amongst marketers in Australia. Kenshoo data indicates that year-on-year spend growth in Australia for Q1 2015 is just over

  The increasing clutter and fragmentation of content distribution channels makes it difficult for marketers to communicate effectively with audiences. Consumers are no longer passive receptacles for marketing messages — rather, they are informed participants who actively seek out useful content while filtering materials they do not deem relevant. This

Having been the leader for the past few years of Internet advertising revenue, search advertising shows no sign of slowing down, according to the latest report from professional services company PricewaterhouseCoopers (PwC). The annual report was released today and demonstrates predicted outlooks for the media and entertainment industries for the

Well, this could be difficult. The new iOS 9 update announced at Apple’s World Wide Developers Conference, WWDC, will reportedly allow iPads and iPhones to block ads, according to various media reports. Harvard’s Nieman Journalism Lab reported that while the mention of adblocking was absent from the announcement, it was a

J. Water Thompson and Group SJR, a division of Hill+Knowlton Strategies, has announced the launch of Australian content marketing agency, Colloquial under the leadership of former Cirrus Media executive Zeina Khodr (pictured below). The partners in joint venture say it brings together the creative talent and strategic rigor  of J.

When the word ‘digital’ first starting blooming, it pounded its way through Adland and was the concept a plethora of agencies built their whole being on. However, Darren Spiller, chief creative officer at DDB Group, believes the word ‘digital’ is a terrible thing to have happened to the industry. “The

  Apps are clearly the smartphone experience of choice for consumers, and marketing budgets are shifting into click-to-install advertising at a rate that closely matches app install rates. The figures are revealed in Kenshoo’s mobile App Advertising Trends study, released earlier this year. According to the researchers, “Consumers already spend

  Earlier this year an industry colleague, Dries Buytaert, wrote a blog post that prophesied, among other things, “The future of the web is ‘push-based’, meaning the web will be coming to us. In the next ten years, we will witness a transformation from a pull-based web to a push-based

Mobile advertising reached $1.15 billion during the March quarter, up five percent increase on last year, a surprisingly slow gain.  The video advertising market meanwhile continues to deliver robust growth increasing  79 per cent year on year to reach $77 million (still a small portion of the total though). The