Digital Marketing

When Dominos Pizza wanted to move away from its one size fits all couponing strategy, the chain analysed data from more than 10,000 locations and tied sales to redemptions at the individual shopper level. The result? The pizza chain began issuing personalised coupons for its customers’ favourite pizzas. While being

It is rare that the anticipated outcome of a new technology matches with the reality and yet the improvements delivered by data management platforms (DMP) to both buyers and sellers alike likely explain the rapid acceptance and adoption of these solutions. That is certainly the clear message from a new

Get ready to splurge, Australia. An analysis by Adobe of over one trillion retail web site transactions over the last seven years, along with 350 million stock keeping units (SKUs) suggests seven billion dollars will be spent online downunder this holiday season. Adobe has a solid track record making these

mobile apps

Australian marketers might like to keep a sharp eye on mobile advertising trends in the US right now. This year it is estimated the mobile ad spending will constitute a majority of the digital ad spend after a strong, nearly 60 percent growth over the last 12 months. With Australia

Teradata’s decision to withdraw from the marketing tech race, after building the business for several years has surprised market analysts. The question is whether this will presage a rush for the exit for some of the second tier marketing cloud vendors, or whether it is simply unique to the company’s

Australia’s retailers recognise the importance of mobility and analytics and yet few are making the kinds of investments that will really move the dial and provide the truly integrated experience consumers crave, according to a major new report released by the Commonwealth Bank. The study called CommBank Retail Insights combines an

Nothing so well describes the velocity of the shift of marketing dollars into mobile as the trajectory of growth on Facebook in recent years. As we have explained before, at the time of its prospectus Facebook flagged its lack of a mobile strategy or any mobile earnings as a risk

Beyond stunning. Has there ever been a company quite like it? The Facebook mother ship has 1.55 billion active users. And that is only the start. It’s the power of the portfolio that really stands out. Whatsapp has 900 billion active users. Messenger has 700 million active users. Even Instagram

Busi­nesses in Asia Pacific are reach­ing their dig­i­tal peak. As dig­i­tal becomes stan­dard, the pace of trans­for­ma­tion is slow­ing and mar­keters are falling into a com­fort zone, start­ing to become risk adverse and not push­ing tech­nolo­gies to the next level. Yet, new research from Adobe and CMO Coun­cil show that

Companies are still struggling to apply data in support of broader business objectives, even while recognising its primacy as a competitive advantage. That’s the headline from a report by the Winterberry Group, IAB and Oracle Marketing Cloud. Called “Data as a competitive advantage“, the report notes that Big Data has