Digital Marketing

This week’s IAB digital advertising report provided further evidence that publishers relying on digital display advertising technology are making a comeback after years of struggling to get traction against Google and search. AdRoll Australian and ANZ managing director and former Allure Media owner Ben Sharp spoke to Which-50 about the challenges of

Rich Media and mobile video will be fast growing channels for advertisers next year according to programmatic tech provider Sizmek which says it plans to double its staff numbers in the next year. The company currently has fifteen people in its fast growing Asia-Pacific Media Solutions team covering Australia, Japan

The STW merger with WPP  revealed this week telgraphs the emergence of a local firm of advertising, media and marketing services worth more than $1 billion. The merger will see a combined total of 75 local businesses under the one umbrella including some of Australia’s biggest media names including WPP’s MediaCom, GPY&R

The Australian online advertising market generated $5.642.2 billion revenue over the last twelve months according to the latest IAB Australia research. That’s an increase of $1.1 billion over the corresponding 12 month period in 2013/14. For the quarter (ending Sept 30) online advertising in Australia grew by a third  compared

Long before the language of digital disruption entered the business lexicon, Andy Groves, the then CEO of Intel famously observed: “He who commoditizes last, wins.” That is a lesson not lost on participants in the global travel industry who have already experienced multiple waves of disruption since the advent of the commercial internet

Advertising fraud has always been a major issue in digital marketing, but it was more common for desktop campaigns than for mobile. That is now changing. As much as one third of the programmatic mobile advertising could be fraudulent says a new study by Applist and Forensiq. And of that

The second annual Global Review of Data-Driven Marketing and Advertising revealed that data is playing an increasingly important role in modern marketing, advertising and customer experience practice around the globe. More than 80 per cent of marketers described data as important to their efforts, up from 80.4 per cent in 2014, while 59.3

Walk into any store in any city selling any type of product, and you’ll immediately see why improving customer experience is a top priority for today’s digital marketer: Customers use a variety of devices from smartphones, to tablets to desktop computers, spanning multiple operating systems and browsers. Consumers use these

What could possibly go wrong? APAC marketers admit to having a limited understanding of how programmatic advertising works, and significant concerns over transparency, according to a new study by Warc and AppNexus. But that hasn’t stopped them rushing in to the technology in world beating numbers. AppNexus VP sales APAC Dave Osborn

Marta DeBellis is the new vice president, marketing for Adobe’s Asia Pacific operations, replacing Hisamichi Kinomoto who has resumed a full-time focus on the company’s Japan market. DeBellis will to report to Adobe CMO Ann Lewnes, and work alongside APAC president, Paul Robson. Over the last two years, DeBellis has led global campaign planning for