Digital Marketing

Analytics, digital budgets and mobility will be the areas of greatest disruption and change for marketers over the next five years, according to a report by Accenture. The global study — called “CMOs: Time for digital transformation (or risk being left on the sidelines)” — interviewed 581 senior marketers in

Predictive marketing software outfit Kenshoo has acquired Facebook Preferred Marketing Developer (PMD) Adquant. For Kenshoo the deal strengthens its app ecosystem credentials, as many of the top-grossing mobile apps and games are powered by Adquant. Culturally, the two companies say they share an engineering-driven approach to innovation. Mobile ad spend will

Paul Dovas, Chief Executive Officer of the Audited Media Association of Australia (AMAA) is stepping down from his position of CEO, putting thus an end to 16 years within the organisation. Mr Dovas will pursue opportunities in digital media, a move he has been planning for some time. “Paul has

The digital marketing ascendancy continues unchecked in the US where marketers will grow their digital budgets more than 10 per cent over the next 12 months, while traditional budgets contract by over three per cent. This is a key finding of a new study by Duke University’s Fuqua School of Business

Bigger screens on the new iPhone should reverse the trend away from mobile web browsing according to a new study of user behavior by Adobe. The report also reveals that Pinterest has emerged as the most mobile social network, mobile referral visits from Tumblr produce the highest revenue per visit

Patrick Darcy was appointed Commercial Director APAC at RadiumOne last week. He will be spearheading the business sales in Australia, Japan and South East Asia. “When I look at where the market is heading with automated media buying, I see RadiumOne’s combination of proprietary data and delivery capability as uniquely

The IAB have announced that Nielsen and GfK are the two last companies on the final round of the tender process having navigated their way through the specialist technical review. They are competing to hold the rights to provide a digital audience-measurement solution in Australia for a three year contract.

Australian referral marketing outfit Rokt has expanded into the US, opening an office in New York with plans to open in San Francisco soon. “We are thrilled to be extending our business in North America,” says Rokt CEO Bruce Buchanan. The New York office is headed up by Rokt’s Chief Revenue

As companies work to turn big data into big profits, the CMO/CIO collaboration has become more important than ever — but it remains a relationship potentially full of peril. Now McKinsey & Company has outlined what it describes as the five prerequisites for a successful relationship. Authors Matt Ariker, Martin

Programmatic video advertising outfit TubeMogul has caned its most recent quarter, smashing expectations and delivering a strong profit — a rare outcome for a digital marketing business still in its build phase. As a result of the news its shares surged 31 per cent. Revenues grew 127 per cent to