Digital Marketing

Remember all the fuss about Serial? The podcast was instantly cool when it hit the iTunes store in late 2014.  And for good reason. Serial is produced by the people behind This American Life, and if there’s one thing those guys do well it’s tell compelling stories. So it doesn’t

In very short order the advertising technology sector has spawned a huge and valuable global ecosystem. eMarketer for instance estimates the worldwide value of the digital ad spending at $US160 billion this year, growing to over $200 billion within three years. Not a bad result for an industry that has

  Consumer usage of ad blockers is rising steeply with the global installed base set to crack 200 million. The bad news for brands and even more so for traditional online publishers is that next year blocked ads will represent nearly $40 billion in lost potential revenue. Don’t worry, it

The term ‘social media’ doesn’t even flow past the lips of Facebooks’s Stephen Scheeler, head of ecommerce and retail, Australia and New Zealand, (pictufed below) anymore as he told the audience at the Digital Marketing Forum in Sydney recently the word ‘social’ is starting to cark it. “I think ‘digital’

Advertising big guns M&C Saatchi in the UK are currently testing billboards which read viewer’s emotions and react to their facial expressions. The billboards, which have already been displayed in London, have a hidden Microsoft Kinect camera which photographs passerby’s reactions and display different images, designs, fonts and colours depending on their

One of the most important elements of marketing and digital transformation — that still attracts too little focus — is the marketing technology stack or marketing platform strategy. We hear a lot about Marketing Clouds and the literally thousands of bespoke marketing- and digital-related applications and software, but almost universally

Ad tech outfit Integral Ad Science has raised $US27 million in its latest round of funding led by Sapphire Ventures, with Cross Creek Advisors also involved along with Integral’s existing investors August Capital, Pelion Venture Partners and Atlas Venture. The company also received a debt facility of $US40 million from

AdNear, the Singapore-headquartered location intelligence platform, today announced that it is rebranding as Near. Dropping the word “Ad“ is intended to emphasise the platform’s increased focus on using location data for much beyond targeted mobile advertising. Launched just over two years ago, the company initially started out offering brands the

Andy Clark, the former APAC VP of Limelight Networks is the GM of web tag outfit Tealium. He will be based in Singapore and will focus on expanding demand for real-time customer data solutions in the key markets of Australia, New Zealand, Singapore, Japan and India. The appointment follows the

TubeMogul has dived deeper into the programmatic pond and will now offer display as well as video solutions. If that seems like a development in reverse, the rationale is simple, according to CEO Brett Wilson – it’s what the customers want. And it’s in keeping with a promise Wilson made