Digital Marketing

Chris Skelton is the new Managing Director of Adobe Australia and New Zealand, replacing Paul Robson. Skelton, who has been leading Adobe’s Digital Media business across Australia and New Zealand, Southeast Asia and Korea since 2012, will report to Robson, who recently became President of the company’s Asia Pacific operations.

Marketers who use video in email get better clickthrough, longer engagement, increased sharing, better conversion rates and ultimately greater sales, according to industry analyst ComScore. The group’s recent customer survey revealed 71 percent of consumers feel that video is the best way to bring product features to life. One of the biggest hurdles

Sitecore today announced it has acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider. It is the second time Sitecore has written a cheque for Komfo, having taken a minority holding in the business in August 2012. At the time, Sitecore’s CEO and founder

  Smart marketers are learning to decode online behaviour by engaging with potential customers early in the buying process to gain competitive advantage. The trick is to be able to read the clues accurately and early — to be able to understand consumers’ digital body language. In simple terms, digital

Choose your own flavour — “Chief Marketing Technologist”; “Global Head of Marketing Technology”; “Business Information Officer for Global Marketing” — but whichever ego-inflating path you determine, they all arrive at the same point:  IT point person for the CMO, setting a technology vision for marketing. In 2012, Gartner famously predicted

Events companies are finding gold at the end of the social media rainbow. And Twitter has emerged as the most lucrative channel. According to an analysis of its events marketplace, platform provider Eventbrite has released data quantifying the monetary value and impact social media is having on the revenue of

For only the second time in its history, content-discovery outfit Outbrain has announced a major overhaul of its editorial policy. The company is doubling down on its strategy to build a premium brand based on trusted content, by tightening guidelines around what can be promoted via its network of partner

Consumers are demonstrating a willingness to engage with mobile advertising to such an extent that mobile clicks have now almost drawn level with PC-based advertising clicks. And when the lens focuses on sales, Android is delivering more bucks that iOS. These are two of the headline findings of the Criteo

Media and tourism dominate Australia’s Facebook experience — and it’s mostly media. Over the last six months radio had the most-engaged fans in Australia, television shows had the most fans, and news and magazines experienced the fastest fan growth. The data is drawn from Social Pulse’s Facebook Performance Report which covers

We like to think of smart mobility as the great transformative idea of the moment — and that is not an unfair assessment. But we shouldn’t lose sight of the fact that mobile’s killer app is gaming. Likewise Twitter — for all the weighty discourse of its impact on society