Digital Marketing

Patrick Darcy was appointed Commercial Director APAC at RadiumOne last week. He will be spearheading the business sales in Australia, Japan and South East Asia. “When I look at where the market is heading with automated media buying, I see RadiumOne’s combination of proprietary data and delivery capability as uniquely

Australian referral marketing outfit Rokt has expanded into the US, opening an office in New York with plans to open in San Francisco soon. “We are thrilled to be extending our business in North America,” says Rokt CEO Bruce Buchanan. The New York office is headed up by Rokt’s Chief Revenue

As companies work to turn big data into big profits, the CMO/CIO collaboration has become more important than ever — but it remains a relationship potentially full of peril. Now McKinsey & Company has outlined what it describes as the five prerequisites for a successful relationship. Authors Matt Ariker, Martin

Programmatic video advertising outfit TubeMogul has caned its most recent quarter, smashing expectations and delivering a strong profit — a rare outcome for a digital marketing business still in its build phase. As a result of the news its shares surged 31 per cent. Revenues grew 127 per cent to

On cue, the dominoes fall. Firstly digital media consumption on mobile overtook desktop consumption. Now, according to the latest study out of comScore, the majority of all digital media time in the US is now spent on mobile apps. But apps have not yet pulled the advertising revenue along behind

Marketing technology business Marketo expects to acquire companies every six to nine months as it builds out its platform, CEO Phil Fernandez told Which-50 in an interview this week. Fernandez was in town as part of a swing through the region — a reflection of the company’s growing regard for

Programmatic video advertising has surged to such an extent in Australia that local advertisers bought more video ad inventory in Australia than US advertisers bought in the US last quarter — at least on the TubeMogul platform. The latest TubeMogul second-quarter report shows that Australia is leading the world in

With digital advertising campaigns the tail may be long, but it is not very lucrative. Instead, 80 per cent of all conversions happen within the first day of a consumer becoming exposed to the creative — anywhere across the web, online video, social or mobile. That’s a key finding from

Luxury brands need to determine what kind of brand archetype they belong to before making any significant digital marketing investment, says McKinsey & Company. “Three successful archetypes are arising on digital luxury markets. Brands need to understand what their DNA is, monitor performances along customer decision journey, and then act

When DoubleClick launched its self-service advertising network, it was a revelation. It provided marketers with a powerful sense of control over their advertising, its placement and spend. At the same time, it caused a level of disintermediation, with marketers taking on the media planning that was once the domain of