Digital Marketing

Christmas shopping season came early for digital marketers in 2015, literally, with seasonal spending happening earlier in November than in previous years. The star performers in terms of growth were Product Listing Ads (PLAs), where spend was up 111 per cent, and mobile search, which surged 91 per cent. While

Mobile devices have fundamentally changed the way people do everything from communicate to read the news. Mobile marketing reflects the new ways consumers buy products and services — and the changes are happening at breakneck speed. The numbers involved are staggering. Research shows that, in Australia, 55 per cent of people

Adobe has released its Experience Manager Mobile, which it says will help clients simplify the process of visually building and managing enterprise applications. The goal is to let developers build apps for work that are as easy to use as consumer apps. The development environment should also enable developers to extend the

Facebook will open its Instant Articles initiative to all publishers, with the announcement pegged for its F8 developer conference taking place on 12 April. At that time, any publisher — of any size, anywhere in the world — will easily be able to create fast, interactive articles and deliver a

In 2001 , Gartner estimated that at least half of all Salesforce Automation (SFA) or Customer Relationship Management (CRM) projects would fail. By 2013, groups like Bain and Merkle were estimating that CRM failures were in excess of 60 per cent, with some estimates skyrocketing over 70. Have we come

Digital marketing continues to evolve rapidly, so at the beginning of each year, Gartner’s analysts dedicated to Marketing Leaders produce primer reports. These documents summarize the current state of key marketing topics, such as mobile marketing and customer experience. Each document defines marketers’ top challenges and the areas where Gartner’s

Data is the clue that binds all the change together. But who owns the data. As digital transformation has shifted power from seller to buyer, marketers find themselves in an endless race not just against their competitors, but also against the expectations of their customers. Customer experience now feeds directly in

Social Location Mobile or SOLOMO was the term that had marketers buzzing a few years ago where the ‘check-in’ was the order of the day with new location-based apps like Foursquare, Gowalla and Groupon. Fast forward to 2016 and with the huge shift from desktop to mobile the check-in has

Randall Rothenberg, president and CEO of the Interactive Advertising Bureau doesn’t much care for ad blockers and last month he let loose (again) describing the people behind them as an “immoral, mendacious coven of techie wannabes”. His comments were reported in Gadgets 360 and promptly sprayed all over the Internet

Fashion brand David Jones doesn’t just want people in the audience to ooh and ahh at its latest fashion collection, it wants everyone to be able to see everything as it comes out. Which is why David Jones has partner with live streaming app Periscope to film the entire runway and