Digital Marketing

People will send less personal emails each year but businesses will step in and more than fill the gap as the web’s oldest channel for internet marketing undergoes something of a commercial resurgence. But of course, this being the internet there’s a curse in the curve which we will get

more of their resources building compelling digital customer relationships, according to Forrester Research analyst James McQuivey. In a recent company blog, McQuivey argues that brand relationships are about to be digitally disrupted.  According to McQuivey, “That ultimate digital customer relationship is the type of relationship that digital tools and services

“We would have gotten away with it too, if it wasn’t for you darn kids!” Tumblr, the micro-blogging site beloved by teens and acquired by Yahoo last year for a billion dollars has rejected a quarter of all the requests it has received from US and international government agencies for

The week started with a debate over a Princeton study which predicted Facebook’s demise within a few years. (We’ll post our take on that study later this week.) It ended with the revelation that the Social Network’s population of active users now rivals the real population of India and will

The business of celebrity might just be about the confront its own disruptive moment with the growing pervasiveness of video on the net. Video inventory management platform Tubemogul  (which admittedly has something of a vested interest in the outcome) suggests that millennials in Southeast Asia are less influenced by celebrities

Responsys this week acquired mobile and web push notification outfit Push IO, even as the company itself transitions to new ownership under Oracle following a $US1.39 billion deal in late December. It’s a strategic investment for the digital marketing tech specialist and reflects its belief that push is becoming more

Online search advertising spend surged by 50 per cent in Australia in the last quarter of 2013 compared to 2102, driven by seasonal factors – basically Christmas shopping. The Australian result, from the latest Kenshoo Australia quarterly research shows antipodean activity significantly outstripping the global trend where growth was recorded

Fewer bad actors are posting more bad advertisements than ever before according to Google, but the company says the evidence suggests it is winning against the scammers and the frauds. In a blog accompanying its Busting Bad Advertising Practices report, Mike Hochberg, director Ads Engineering says that Google removed 350

SapientNitro and Razorfish are the clear leaders in the global digital marketing agency space according to the latest report issued by technology research group Gartner.   Clusted behind them, IBM Interactive, AKQA, R/GA and iCrossing make up the leadership cohort in Gartner’s latest magic quadrant. (Image: Digital marketing agency magic

Australians are thoroughly wired into the matrix, spending over six hours a day connected to the internet with about a third of that time spent on social media, according to a compilation of data by We Are Social. But while mobile internet penetration is rapidly approaching 60 per cent, the