Digital Marketing

Oracle has spent much of the last two years buying its way aggressively into the marketing technology space with the acquisitions of Eloqua (2012), Compendium (2013), Responsys (2013) and BlueKai (2014). The combined price tag for these four deals alone is believed to be just shy of $US3 billion. The trick,

Programmatic advertising purchases are tracking a 52 per cent growth curve this year and will reach $US21 billion in 2014. From there they will strike out to $US53 billion by 2018, according to a study by Magna Global. Real Time Bidding (RBT) alone will reach $US9 billion this year. According

Digital marketing consultancy Switched On Media says its ability to forecast the performance of search campaigns accurately has improved since it deployed predictive marketing software from Kenshoo. The Sydney-based consultancy, which counts Southern Cross Travel Insurance, Sleepmaker and The Athlete’s Foot as clients, said it has selected Kenshoo to deliver

  Consumers carry their smartphones and tablets everywhere they go – they’re packing mobile, and they’re not afraid to use it. As a result, marketers need to engage and meet the demands of constantly connected consumers who have a hunger for the right information at the right time. Mobile has

Smartphone apps are the gateway to the customer journey according to Derek Laney, Salesforce’s director product marketing management for Salesforce ExactTarget marketing cloud.  “Across all industries apps are the means by which customers visualise their journey and experience their relationship with an organisation.” Laney made the comments during an interview

Digital marketing platform Jericho Digital Communications has boosted its executive team with two new appointments. John Holley is the new regional operations director while Lindy Shuttleworth has been appointed digital marketing strategist. ‘We’re very pleased to welcome John and Lindy as part of the expanding team to support our regional growth,’ said group CEO,

It is tempting to imagine that smartphone apps are reaching a point of consumer saturation, but in fact the evidence is very much to the contrary. Research by app analytics outfit Localytics suggests app usage is up over 20 per cent on last year, and much higher in some categories.

In the US, Facebook commands one in ten digital ad dollars. In Australia, where Which-50 now believes revenues are over $A200 million annually*, its market share is likely to be significantly smaller — under five percent. That suggests there is still a lot of upside down under for the social

Analytics, digital budgets and mobility will be the areas of greatest disruption and change for marketers over the next five years, according to a report by Accenture. The global study — called “CMOs: Time for digital transformation (or risk being left on the sidelines)” — interviewed 581 senior marketers in

Predictive marketing software outfit Kenshoo has acquired Facebook Preferred Marketing Developer (PMD) Adquant. For Kenshoo the deal strengthens its app ecosystem credentials, as many of the top-grossing mobile apps and games are powered by Adquant. Culturally, the two companies say they share an engineering-driven approach to innovation. Mobile ad spend will