Digital Marketing

From CRM to the internet-of-customers, Salesforce is trying to win friends and influence people. There’s no doubt about it, Salesforce.com has definitely been reading Dale Carnegie. Over the past few years the company has evolved from cloud-based sales tracker to a leading thinker on customer behavior, big data analytics and

As the Interactive Advertising Bureau prepares to determine its next measurement regime, CEO Alice Manners has identified key areas where the market has moved significantly since the last tender was let in 2011. Manners told Which-50 that mobility, video, campaign sophistication and the growth of proprietary data are all major

Having watched rivals like Oracle and Salesforce buy their way into the competitive marketing technology sector, SAP has responded by hitching its wagon to Adobe. At least for now. The two companies today announced a strategic alliance which will see SAP resell Adobe’s marketing cloud with its HANA platform and

Vast amounts of online ad budgets are wasted every year on inventory that is served, but never seen by human eyes. As we have reported in the past, some estimates put the scale of the problem as high as $US12 billion of dollars worth of ad spend a year. Partly

The bi modal view that the web is split between desktop and mobile will rapidly be overwhelmed with the emergence of 1000s of new device types in the next few years of which Google Glass and the current crop of internet watches and fitness bands are simply a harbinger. That’s

The global mobile advertising market will grow from $US18 billion to $US31.5 billion in 2014 with two companies – Google and Facebook – set to dominate according to eMarketer. The two companies have increased their share from 57 percent to 67 per cent share in the last two years although

The world’s largest retargeting platform Adroll is setting up shop in Australia and will use Sydney as its regional hub with Ben Sharp as its managing director. Backed by investors like Peter Thiel, Foundation Capital, Accel Partners, and Merus Capital, the decision to expand downunder reflects strong local growth. Both

More than 60 per cent of all the web traffic in the US in the last quarter of 2013 was suspicious according to Solve Media’s Bot Traffic Advisory report.  The problem is not restricted to the US. Globally, Solve Media says almost $12 billion dollars of digital advertising will be

Why the unseemly rush into native advertising? Put simply, because it works. Is it a threat to traditional media models? Sure. Is it a threat to consumers and the community – only if you possess a disdainful view of the capabilities and insights of your audience. If a brand’s message is

Stupid. Stupid. Stupid. At first blush we thought Facebook’s swoop on WhatsApp for the eye-watering price tag of $US16* billion was a defensive ploy against a rapidly emerging insurgent. We could not have been more wrong. It’s clear now that this is an audacious, ambitious and frankly stunning roll of