Digital Marketing

Oracle this week acquired cloud based content marketing company Compendium in the latest move by the digital marketing technology leaders to hoover up key applications in an increasingly expensive industry land grab. “Compendium’s data-driven approach aligns relevant content with customer data and profiles to help companies more effectively attract prospects,

Marketing departments are accelerating the implementation of their digital marketing technology platforms, but many still prefer to buy point solutions and build up. However, the most successful and leading companies are taking a holistic view of the ecosystem. That’s our key takeout from a recent interview with Charlie Wood, Salesforce

Google+ may have a billion registered users but it also has a big problem – its turns out forcing people to join your service does not necessarily translate into the kinds of commercial outcomes that put money in the bank. Now, while it may have a lot of money in

Facebook CEO Mark Zuckerberg apparently kills his own meat. He is not a man to be trifled with. Perhaps that explains why Facebook is playing a different game to everyone else – a fact that is reflected in the numbers. The Social Network pwns. For all the criticism of Facebook,

For years it was a chimera, an aspiration at best. In this regard, the single view of the customer is less of a goal and more like a process – something akin to the pursuit of happiness. But Moore’s Law, innovation and simple customer expectations have compelled providers in the

There is an alarming disconnect between the importance companies attach to their digital marketing initiatives and the actual effort and resource they are putting into it according to a US study of 200 senior marketers by Finch Brands and Netplus Digital Pulse. Despite this red flag companies are set to pour

Content marketing soaks up one in three dollars in B2B marketing budgets and that spend is likely to increase in the next twelve months according to a new report by the Content Marketing Institute and MarketingProfs. The North American study found that content marketing is all pervasive,  being employed by

Almost unnoticed, Yahoo CEO Marissa Mayers’s decision to buy Tumblr has given the micro-blogging social network beloved by teenagers (and Which-50 publishers) a massive boost. Which-50 has tested the numbers, and in just eight weeks since the deal was sealed Tumblr has added 14 million new blogs — up 13