Digital Marketing

Leaked emails have embroiled Facebook in a new scandal with the suggestion the social networking giant has made a habit of dirty tricks and anticompetitive practices. These new problems come as the company is still reeling from last month’s revelations of underhanded lobbying, smear campaigns and alleged anti-semitism. Sign up for

Outdoor retailer Kathmandu is capitalising on customer data from its Summit Club loyalty program to build better relationships with their customers and increase revenue. Yelda Rahimi, marketing manager – customer, told Which-50 Kathmandu takes that data, and leverages Salesforce marketing cloud to build customer journeys and one-to-one personalised communications. Sign

The key to demonstrating return on marketing spend is to separate areas of investment and to not get overwhelmed by data which can’t ultimately provide attribution, according to Ariel Kelman, VP Worldwide Marketing at Amazon Web Services. Sign up for Which-50’s Irregular Insights newsletter Kelman offers his advice as many

digital city business transformation

Despite the imperative of digital transformation, organisations are reluctant to take the necessary digital steps, according to research from Forrester. The research firm surveyed business leaders on their digital change finding many fundamentally misunderstood the strategy and most were dangerously complacent around its biggest risk. In August, fellow analysts from

printing press

Ad spending is expected to grow or remain more or less steady across all channels except for print, according to new forecasts released today. Print ad spend is set to decline 5 per cent in 2019, dropping to $1.7 billion, according to GroupM’s updated 2018 and 2019 ad investment forecasts.

Social media plays an integral part when it comes to the relationship between consumers and brands.  These social channels are more than just posting a status or image on branded pages. Marketers are using them to interact with their customers and get feedback about their products. Social media gives the

city night lights digital

The idea that a single suite can deliver an end to end digital experience for all of a company’s customers becomes less attractive the more brands understand the genuine complexity at play. To build genuinely world class, scalable and personalised experiences many companies have already discovered that all-in-one suites and clouds

Bank, Coin Bank, Security System, Telephone

The US Justice Department has sent a clear signal it’s serious about stopping ad fraud, charging eight Eastern European men for allegedly operating two ad fraud schemes. The operations, dubbed “3ve” and Methbot, pocketed “tens of millions” of ad dollars over several years by charging advertisers for ad views that

LinkedIn Apple iPhone

Ireland’s Data Protection Commissioner (DPC) found LinkedIn violated data protection rules by using 18 million email addresses of non-members to target them with ads on Facebook. The ruling is contained in a wide ranging report published last week, and relates to the period leading up to the introduction of Europe’s

Brands do not (and should not) improve customer experience (CX) simply because it feels right to have happier customers. The reason to invest in CX is to deliver more loyal customers—customers who spend more, churn less, are less costly to serve, inclined to recommend or refer others, and more likely