Digital Marketing

CMOs need to reassess their data collection practices and keep an eye on regulators’ growing appetite for enforcing strict new privacy rules, according to new global research from Accenture Interactive Accenture Interactive’s 2019 Consumer Pulse Survey: See People, Not Patterns, surveyed over 8,000 consumers globally and found nearly 30 per

Netflix fell 300,000 subscriptions short of its forecast in the US market and 200,000 short in global additions in the last quarter, missing growth targets for the second quarter in a row, according to Q3 results released overnight. The company has downgraded its forecast for total subscriber adds in 2019

Advertisers can now target realestate.com.au visitors down to their potential new suburb and property type after REA Group re-engineered its adserver. SAS, the adserver provider, has also upgraded the publisher’s latency giving advertisers access to live reporting of campaigns. Sign up to Which-50’s Digital Marketing Newsletter REA Group’s executive manager,

Nine is raising the stakes on viewability, offering to price and trade all its BVOD and short form video based on cost per completed view. That means advertisers will only pay for views that have a 100 percent completion rate.  During the annual Nine Upfronts, the media company said it

Google

When it comes to important software tools in the advertising ecosystem, most conversations start with Google/YouTube. Google collects somewhere on the order of half of all global online ad revenue, has millions of advertiser customers — and likely millions of end-users for its advertising tools. Google updates these tools often.

Email address and phone numbers provided to enable for two factor authentication of Twitter users’ accounts were used to target advertisements, the company revealed this week.  Twitter said it wasn’t aware of how many people were impacted by the mistake and no personal data was ever shared externally with its

CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets.  According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.

E-mail Marketing

Campaign Monitor has acquired ecommerce marketing platform Conversio which will form the basis of its new product offering designed for smaller retailers.  The company, which was originally founded in Australia, signalled earlier this year it was on the hunt for acquisitions which would help it expand into new verticals and

Adtech company Index Exchange (IX) has promoted Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Director, Australia and New Zealand, to APAC Regional Managing Director and APAC Head of Demand, respectively. Both individuals were IX’s first employees in Asia and since then

The University of Adelaide has launched its second chatbot which is designed to help double the number of international students enrolled at the higher education institution within the next five years.  That growth requires new ways of thinking about recruiting and handling student inquiries, says Catherine Cherry, The University of