Digital Marketing

Adobe is eating its own cooking – launching a new brand campaign implemented solely through a programmatic platform. The campaign will be bought 100 per cent programmatically through Adobe Advertising Cloud, part of Adobe Experience Cloud, and will bring to bear a transparent, cross-channel advertising management platform, Adobe said. Download

With more flavors than a Baskin Robbins store, it is easy to understand why marketers and publishers are becoming a little confused with the variations of programmatic buying & selling models available to them. It used to be straightforward for buyers to access a publishers inventory, they negotiated price &

opinionlab

Marketers still struggle with mastering the customer journey, which makes it difficult for many to understand where best to place their development spend. Part of the problem, according to the CMO Council, is that many brands still fail to take a strategic approach to the issue. According to Liz Miller,

Sydney, Australia

As Facebook continues to rake in advertising dollars, a Finnish start-up has arrived in Australia to help marketers spend that money more easily. Smartly.io, a VC-backed Facebook advertising optimisation and automation SaaS platform, opened an office in Sydney this month after closing a $20 million funding round in September. The

risk, trap, money, transparency

Three Australian advertising industry bodies have established a working group to design and publish a common set of best-practice operating standards to improve transparency in the digital advertising supply chain, to reduce fraud and improve brand safety. The Australian Association of National Advertisers (AANA), the Interactive Advertising Bureau Australia (IAB)

Do you have a complete view of your marketing tech stack? Traditionally the Adtech subset of the stack has been managed beyond the walls of the marketing department by agency partners. There were good reasons for this. The agencies had sufficient scale to be able to leverage the costs of

Adobe Marketing Cloud is now integrated with Microsoft’s Dynamics 365, marking a new milestone in the strategic partnership between the two technology companies, announced last year. Available to joint customers, the integration helps brands optimise enterprise selling and lead management, Adobe said. Download Bridging the AdTech and MarTech Divide today.

Brand tribe

Building a brand tribe is not easy. It requires a clear understand of what motivates tribe members to share content with each other and it requires a vigilance to ensure the tribe is supported and the connection between members are maintained. Brand Tribes are created around shared values and passions

AI and related topics are quite the soup of the moment. Here’s a glimpse at Google Trends over the past couple of years: And Gartner’s most recent CMO spending and strategy surveys show nothing but green arrows up for marketing analytics. The popular job site Glassdoor reported that “data scientist”

marketing meeting

Digital advertising spend this year is expected to reach $223 billion, according to eMarketer. That the digital ad market is growing will come as no surprise to anyone working in the sector. Less well understood however is that spending on the technology managing digital advertising and on the wider discipline