Digital Marketing

Australian publishers are urging marketers to take a more nuanced approach to blocking ads from appearing alongside COVID-19 content.  Despite audience numbers exploding, news outlets in Australia and around the globe are facing a financial crisis, emphasising that eyeballs don’t always translate to dollars online.   One corner of the digital

New research shows 65 per cent of Australians are less willing to buy a product or use a service from a brand if it uses their personal data. While there are variations by product category, the report argues that this statistic demonstrates the rise of data privacy considerations in consumers’

More than 30 per cent of the 400 patents Adobe filed last year were specifically related to artificial intelligence and machine learning.  Adobe introduced its AI capability Sensei four years ago and has since launched hundreds of new AI-powered features and capabilities across its portfolio. Within its marketing, advertising and

Digital transformation journeys will accelerate during the global COVID-19 pandemic, moving from delivering personalised experiences to providing essential services says Shantanu Narayen the Chairman and CEO of Adobe. “While many organisations have taken steps towards becoming a digital business, the environment we face in 2020 is only accelerating the need

As the COVID-19 pandemic takes hold, Citizens are also facing what the World Health Organisation has declared an “Infodemic” – an unprecedented wave of information related to the coronavirus. Experts argue the level of disinformation surrounding the pandemic is unprecedented and publishers and advertisers aren’t immune. In this week’s Which-50

B2B marketing leaders seem to be at a bit of a crossroads when it comes to addressing COVID-19, and the uncertainty it is creating for customers, through content marketing. Marketers are trained to write content that aligns to topics that capture customer attention, and there is no other topic that

In polite and apologetic tones, Australian businesses are pleading with their customers to be patient.   Optus is calmly letting web site visitors know it’s committed to keeping you connected, even though its Customer Care Team’s ability to respond is currently impacted. Covid-19 restrictions mean Telstra’s contact centres are operating with

Late last year Gartner declared 80 per cent of marketers would abandon personalisation efforts by 2025 because of a lack of ROI and a rising tide of data regulation. The analysts argued many data and personalisation efforts were backfiring with consumers finally catching on to the trade off and rejecting

Nine could face a $420,000 fine from regulators if it does not improve its compliance with gambling advertising rules on its streaming platform. But gambling researchers are also concerned Australia’s new broadcast rules, which triggered the warning, may be diverting advertisements elsewhere online, where their impact is less understood. During

Like everyone else, marketing and communication professionals have had a challenging few weeks. As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs.We rapidly transitioned from a period when brands debated if they should communicate about