Digital Marketing

In recent days tens of thousands of Nazis, white supremacists, and sundry other racist footsloggers from the conspiracy fuelled, tin-foil-hat brigade have found themselves thrown off their social media platforms following the attempted violent overthrow of the Electoral College process at the completion of the US election cycle. Five people

Despite warnings of billions of dollars going to waste and funding criminal activity, the understanding of advertising fraud remains varied across businesses. Even some of the businesses that do understand the scope of the problem consider it an unavoidable “additional cost” to advertising online, and see little incentive in cleaning

Data doesn’t lie, but it also doesn’t care. That’s the key message from marketing and analytics leaders we spoke to this month about the problems that get in the way of effective data-driven decision making. Difficulties managing the cross-channel customer experience, taming data silos, and creating and managing cultures inside

Despite major concessions to Facebook and Google in the latest version of the news media bargaining code, it remains “unworkable” according to the search giant who now argues it will place the entire open internet at risk. Google says the code – an arbitration mechanism used to force digital platforms

Oracle says it has exposed the largest ever connected tv fraud operation which tricked advertisers into paying for advertisements that were never delivered to as many as 28.8 million US households. Dubbed “StreamScam” by Oracle, the fraud operation spoofed more than 28.8 million U.S. valid household IP addresses, including approximately

Australia’s consumer regulator is taking Facebook to court, alleging it misled and deceived users with an app that purported to offer data privacy services but actually monitored users for the tech giant’s commercial benefit. According to the ACCC, the mobile app, known as Onavo Protect and pushed by Facebook as

Starting next year Apple will require apps to collect explicit permission from users to track them and turn the capability off by default. Last week the tech giant revealed apps that don’t comply will be removed from the App Store. The privacy measure, which Apple calls App Tracking Transparency (ATT),

Australia’s privacy regulator has called for a raft of changes to privacy law to ensure they remain “consistent with Australian values” and suitable for an increasingly digital world. But the watchdog stopped short of supporting GDPR style data regulation and consent management, as the government considers the biggest reforms to

With COVID-19 torpedoing many of the strategies that marketers use to engage their customers and prospects, content marketing has assumed greater importance this year than ever before. During the second half of 2020 Which-50 collaborated with Sitecore on a unique series of digital events called Content Conversations, where we examined

This year saw more visitors to Gumtree platforms than ever before. Users are tapping the platforms for community support and for economic opportunity in the pandemic. At the same time the platform is beefing up its advertising offering, letting brands take advantage of millions of customers and thousands of data