Digital Marketing

Australia’s consumer regulator has suggested tougher regulation is on the way for online platforms as it sharpens its focus on the collection and use of people’s data by Google and other tech giants. The ACCC is currently in two legal battles with Google over the collection of consumer data, is

business handshake deal

WPP AUNZ has acquired leading WA digital and creative business solutions company Meerkats.  As part of the agreement Meerkats will merge with Wunderman Thompson in WA, building the brand’s Perth capability to more than 50 employees and creating a specific experience and innovation practice.  The merged Wunderman Thompson and Meerkats

Westpac Group had integrated Verizon Media’s DSP into its martech stack to support omnichannel marketing across its brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. According to a company announcement, the new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic

Contact centres are still under siege, facing higher than usual customer queries throughout the ongoing COVID-19 crisis. However, data shows customers’ satisfaction levels remained relatively stable throughout the pandemic and more problems are being resolved with AI.  Zendesk’s latest Benchmark Snapshot data analyses the customer support interactions of more than

The Cambridge Analytica scandal alerted millions of social media users around the globe to how easily their data could be harvested and used for purposes they neither consent to nor imagined. But while the scandal sparked a wave of new privacy legislation around the globe, the movement has had little

Marketers fret endlessly about content – moving it, mobilising it, measuring it, and managing it, but they seem to spend much less time discussing the content itself. Too often, in fact, content is treated as an input cost or a means to an end, rather than what it is –

Twitter is bracing for a US$250 million fine from US regulators for using the phone numbers provided by its users for security to target them with ads. The social platform disclosed the practice in October last year and claims it was done “inadvertently” but can not say how many users

Finecast, GroupM’s addressable TV business, has launched the Finecast ID, which will enable advertisers to measure and manage frequency and reach across the broadcast video on demand ecosystem for the first time. The agency worked with SBS, Seven, Nine and Ten to develop the identifier which gives marketers the ability

shopping modern consumer using phone

Consumer relevance is an always-on challenge for retailers and brands, and the ongoing uncertainty created by the Covid-19 pandemic has made predicting what will be relevant to customers even harder. What does a back to school message look like when we’re still questioning if kids will even go back to

Google headquarters London

ACCC is taking legal action against Google, alleging it didn’t have the correct form of consent from millions of Australians consumers when it began combining their internet browsing activity with their Google account data in 2016.  The consumer watchdog has today launched Federal Court proceedings against Google alleging the search