Digital Marketing

cloud network

Adtech companies are facing new legal challenges in Norway, following the release of a report which accuses the online advertising industry of “systematically breaking the law”.  According to a study from the Norweigan Consumer Council, the ad industry’s “illegal collection and indiscriminate use of personal data” continues, 20 months after

Chrome, far and away the world’s most used browser, is planning to phase out third party cookies within two years, the company announced today. Google admitted its browser’s use of third party cookies, which covertly track users across the web, is now out of step with consumers’ expectations of privacy,

One way or another your success in selecting your martech partners will define your career opportunity. Selecting new martech to integrate into your stack is a high stakes proposition. An incorrect decision creates financial risk for your organisation, can damage existing systems and capabilities and even lead to increased staff

From today the Adobe Experience Manager is available as a cloud service. Previously it was offered in two ways, on-premise and as a managed service.   The cloud-native architecture will bring the benefits of SaaS to the Adobe product, including faster implementation and easier integration – a sore spot for marketers when

social media, smartphones

The wild west of social media is coming to an end. A report looking ahead at digital trends in 2020 warns marketers that new rules and laws are being implemented by authorities, creators and users on social media platforms.  Social creative agency We Are Social’s report Think Forward argues that both

Adobe has appointed Informatica CEO Anil Chakravarthy as executive vice president and general manager, Digital Experience.  Reporting to Adobe president and CEO Shantanu Narayen, Chakravarthy will lead Adobe’s Digital Experience business which includes its marketing, analytics and commerce software. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case

merger acquisition doing deals puzzle joining deal

American adtechs Rubicon Project and Telaria today announced they are merging to create the “the world’s largest independent sell-side advertising platform” with a focus on connected TV. The companies agreed to an all stock deal that will see Telaria stockholders expected to own approximately 47.1 per cent and Rubicon Project

Tim Beveridge, former Chief Strategy, Data and Insights Officer at Zentih Media has joined the Melbourne office of Silverbullet as General Manager, Strategic Consulting Services. Silverbullet is a start-up that provides data-driven marketing services, with offices in Melbourne, Milan, Munich and London. Beveridge will play a central role in the

Forrester is launching a new eight-week, online course for B2B marketers called  SiriusDecisions B2B Marketing Certification program. The new certification expands on Forrester’s suite of training and certification offerings that include CX Certification and Zero Trust Certification programs. Sign up for Which-50’s Irregular Insights newsletter Forrester’s SiriusDecisions certification solutions are the only research-informed training

 In fiscal year 2019, Adobe achieved record annual revenue of $11.17 billion, which represents 24 per cent year-over-year growth. Shares in the software company, which released its fourth quarter and full year results overnight, were up 3 per cent after beating Wall Street’s expections.  Sign up to Which-50’s Digital Marketing