Digital Marketing

Sharing, apple, money, smartphone

Over the next year 67 per cent of digital advertising spend in APAC will go to Google and Facebook, according to a new report from Salesforce. Globally, 66 per cent of digital advertising spend will go to Google Search, YouTube, Facebook, and Instagram in FY19, which runs from March 2018

retail, shopping, smartphone

Adobe has announced a range of new features for retailers during the 2018 NRF Big Show in New York this week. First up, Adobe has launched a connector which allows marketers to pull in their big data stored in Hadoop into Adobe Campaign. This will allow marketers to leverage big

outdoor signage, out of home, digital signage

Digital out of home signage now makes up almost half of the out of home category’s revenue, according to figures from the Outdoor Media Association. In 2017 digital out of home revenue accounted for 47.3 per cent of total net media revenue, up from 40.2 per cent in 2016. Sign

Social Media marketing, audience

Ninety-two. By the time I left a well-known big box retailer in Spring 2011, there were at least 92 people throughout the company who had “social marketing” somewhere in their title or job description. As Director of Social Marketing, in some ways, I felt a sense of accomplishment. I had

The latest ad spend forecasts from Dentsu Aegis Network shows slower growth than originally predicted in Australia and key markets around the world. Overall global ad growth is predicted to grow 3.6 per cent in 2018, down from the 4.3 per cent growth Dentsu predicted in June 2017. Sign up

Facebook is introducing a major change to its newsfeed. In a bid to promote more social connection and less of what it calls “passive media consumption”, the site’s newsfeed will begin prioritising content from friends and family over content from brands and publishers. Sign up to Which-50’s Digital Marketing Newsletter

YouTube

Youtube has announced new procedures to tackle problematic content and improve brand safety. The platform will introduce more human oversight and moderation of videos, and Bloomberg is reporting, it includes a new method of vetting premium content for advertisers. Sign up to Which-50’s Digital Marketing Newsletter More human and artificial intelligence

Megaphone, shouting, marketing, ad blocking

I see a lot of marketers getting excited about voice tech. Let’s stop for a moment to recall how marketers excited about email and social media behaved — flooding your inbox and newsfeed with ads. Now imagine every brand in your life getting access to your Alexa or Home. “It’s

iceberg, viewability, transparency

Viewability is still the number one concern for brands, which are putting pressure on the digital media ecosystem to reform and to embrace greater transparency. That’s a key finding from WARC’s Toolkit 2018 survey of more than 600 marketers on both agency and client side from around the world. Sign

Voice activated devices are beginning to eat away at the amount of time we spend looking at our smartphone screens. More people are buying devices like Google Home and Amazon Echo, and their use is coming at the expense of smartphones, according to an Accenture report. Sign up to Which-50’s