Digital Marketing

If, like me, you worked in privacy about ten years ago, you’ve probably felt like that ghost rider on the freeway. Listening to the radio, knowing for sure you were doing things right, you hear an emergency broadcast announce that there’s one ghost rider around where you are driving. Seeing

Close to 90 per cent of organisations have a chief experience officer (CXO) or a chief customer officer (CCO) according to a new Gartner survey.  The survey, 2019 Customer Experience Management Survey, showed in 2017 more than 35 per cent of organisations lacked a CXO or CCO and in 2019

Coronavirus is now causing vendors and conference organizers around the world to cancel events. Just this week the plug has been pulled on major industry events in Barcelona, Singapore, and Melbourne. More are expected. Which-50 also understands some IT companies are cancelling or restricting their executives’ travel plans over fears

Adobe Experience Platform is now available in Australia, launching this week on Microsoft’s local Azure cloud infrastructure. Adobe says Australian and New Zealand organisations will for the first time have access to the enterprise-grade customer experience platform which includes several services and applications. The American company is also increasing its

Last week, software company Salesforce acquired CDP and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, multiple mergers and acquisitions and predicted vulnerability of personalisation investments—this latest move bears a closer look. What’s the common thread between these deals? What is implied

Salesforce has acquired Evergage, a customer data platform platform which provides real-time 1:1 personalisation, to accelerate the company’s efforts to offer enhanced personalisation solutions. Evergage earned numerous awards in 2019, most recently being named “CDP of the Year” and “Personalisation Tech Solution of the Year” in the inaugural Rele Awards.

As more money pours more into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem.  The World Federation of Advertisers (WFA) estimates that by 2025, over $50 billion will be wasted

Online platforms are creating more opportunities for filmmakers to break into the industry, reach large audiences and make money as traditional gatekeepers are disintermediated. In the latest example, last week Screen Australia and Snapchat launched a new initiative that will initially provide up to two teams with $15,000 and flights

National Australia Bank now has a “brand voice”, a unique, lifelike sounding automated speech capability for its contact centres powered by cloud computing giant Amazon Web Services. The NAB voice, which can read out text in a natural way, sounds like a male Australian which, the bank says, is consistent

KPMG Australia has announced the appointment of Jenny Roche as a new Partner, joining the Customer, Brand & Marketing Advisory (CBMA) team. Her appointment follows the recent hires of directors, Amrita Bhattacharyya and Jinglu McLay, who joined KPMG CBMA late last year in Melbourne; and Samantha Clark who started this