Digital Marketing

Pega and Accenture have jointly launched Intelligent Customer Decisioning as a Service, a cloud-based solution for marketers in the telecommunications sector.  The solution allows Communications Service Providers (CSPs) to gain a fully operational business team from Accenture to run effective real-time marketing campaigns on Pega’s AI-driven decisioning marketing solutions. Sign up to

White Ops announced Sandeep Swadia as its new CEO. Swadia brings over 20 years of experience in building and scaling world-class software companies. In his new role at White Ops, Swadia will focus on building White Ops’ business, go-to-market strategy, and execution. Michael Tiffany, White Ops’ co-founder, will transition to

jigsaw, puzzle, merger, acquisition

Measurement outfit ComScore has appointed three new members to its local team including Adam Natiq, Head of Sales, Australia and New Zealand; Alan Jenner, Senior Product Manager, Asia Pacific; and Derek Wen, Client Services Manager, Asia Pacific. They will lead sales in Australia and New Zealand, ComScore Activation product management

Photo by Gus Ruballo on Unsplash

You likely hear a lot about customer experience these days. Business media is full of articles about CX, and the data we collect at Gartner demonstrates that CX metrics are among marketers’ most important. In addition, business leaders tell us they are investing more in customer experience. But why? Why is

Data roadmaps and digital channels have pushed Vail Resorts ahead of the competition in the ski industry according to May Lilley, Senior Manager of Australia Destination Marketing Vail Resorts. “Data-driven segmentation and personalisation provide the greatest business opportunity, as well as delivering on our guest service mission,” she said. Secure

Brands trying to attract and engage with customers using content – be it explicitly a content marketing strategy or more broadly all marketing content (which includes advertising, product and support content) – are facing an exponentially growing set of content needs. This explosion stems from several shifts: Customer demands to be in

Ad tech company Rubicon Project has acquired nToggle, a technology company that makes it easier and more cost effective for programmatic buyers to find the inventory they’re looking for among the billions of bid requests they receive each day. Rubicon Project paid US$38.5 million for nToggle, which will be made

Marketing software provider Marketo has released new feature updates to its account-based marketing, Ad Bridge, web personalisation, and analytics solutions. Built into the Marketo Engagement Platform, the features in this release allow marketers to make informed decisions on target accounts within their account-based marketing strategy to yield better results, create

The consolidation of the ad tech market continues, with ad management company Sizmek entering into an agreement to buy Rocket Fuel, an ad tech player which uses AI to optimise campaign performance. Sizmek, which is owned by Vector Capital, is offering $2.60 per share in cash. The price is well

Thoryn Stephens has a blunt message for retail organisations regarding their future. The former Chief Digital Officer of American Apparel told Which-50, “Retail operations that do not embrace digital transformation, customer-centricity, and rapid experimentation will wither and die, and rightfully so”. The survivors in a customer-centric world will be brands