Digital Marketing

Uber is suing advertising agency Fetch Media, owned by ad giant Dentsu, over alleged ad fraud. The ride-sharing service claims the agency billed Uber for fake online ads and took credit for app downloads it didn’t generate. Uber filed the lawsuit Monday afternoon in US District Court in San Francisco

criteo,

Criteo has once again strongly denied claims its platform is riddled with suspicious advertising, describing them as unsubstantiated and false while also declining to directly address criticisms raised by an analysis of actual campaign data. Our cover story on Monday outlined the concerns raised by ad fraud consultancy Method Media Intelligence and investment

Global media group the Guardian has selected OpenX as its programmatic advertising partner to help maximise the true value of its premium publisher’s content. With more than 150 million unique browsers worldwide per month, the Guardian will now use the OpenX Ad Exchange to further monetise their inventory across both

marketing, agile

Accenture launched the Accenture Digital Hub in Singapore, which it said is designed to help clients around the region invent, co-create, and apply disruptive solutions to help transform their businesses in today’s digital economy. The Hub in Singapore comes equipped with technologies and resources clients need to solve business challenges,

“How well do we know our customers?” This is the question increasingly at the forefront of marketers’ minds. If you’re not yet thinking about how to gather customer insights and leverage them across your organisation, don’t delay. Customer insights are becoming the lifeblood — and driver — of most businesses,

Some questions Criteo might like to address

Below are the questions we sent to Criteo’s corporate headquarters after learning about the Method Media Intelligence research. We never received specific answers. However Criteo did provide the following statement: “Whilst Criteo does not comment on individual cases, we would like to reaffirm that Criteo’s goal has always been to serve as a

retargeting

Retargeting platform Criteo has been smashed in two new reports. The first was written by an ad fraud consultancy called Method Media Intelligence and the second by financial analysts Gotham City Research (GCR), which sought to validate the MMI study based on its own analysis. As a result of that

Marketers in the retail sector understand that delivering excellent and consistent customer experiences is critical. Increasingly they are utilising digital asset management strategies to do so. At an Aprimo Executive Breakfast event hosted at the ADMA Global Forum, leading marketing professionals discussed the challenges and opportunities facing modern marketers. Following

adtech martech

The convergence of AdTech and MarTech isn’t a new concept. As long ago as 2011 Adobe, for instance acquired audience optimisation platform DemDex, however, the process has accelerated recently. There seem to be far more pros than cons to these two technologies coming together, but it’s not going to be a

While the overall brand risk profile of the Australian market increased in the first half of the year, there is evidence that marketers are getting better at dealing with the riskiest environments such as adult content. That is a key take out from the newly released 2017 Media Quality Report