Digital Marketing

The success of digital marketers depends on martech but we need to be better at measuring value. Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be. When measuring their

Around the world, each government’s response to the current pandemic has been different as has the effectiveness of those individual responses. The old fault lines of the developed and developing economies do not provide the easy dichotomy to parse responses as they might have in the past.   In fact, the

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More than two million Australians have signed up to Disney’s new streaming service four months after its launch. Back in 2015, it took Netflix six months to attract over 2 million customers when it launched locally.  The new data comes from Roy Morgan Single Source, a comprehensive consumer survey, derived

Australia technology companies are overrepresented in the Asia Pacific region’s marketing technology landscape, according to a new infographic.  Inspired by the global edition released annually by Scott Brinker, the MarTech Alliance has compiled its first APAC Marketing Technology Landscape Supergraphic, collating all the marketing technology vendors in Asia Pacific region.

The current pandemic highlighted what customers really cherished – including it seems toilet paper, pasta and gallons of hand sanitiser, and it also brought about an increase in ecommerce spending.  For marketers who had obsessed over customer experience and engagement for the last few years that meant recalibrating the relationship

Adtech’s opaque data collection practices are under the regulator’s microscope and targeted advertising could become opt-in only under potential reforms to Australia’s privacy law. Those are two of the possible changes highlighted by Anna Johnston, Principal of Salinger Privacy, one of Australia’s most respected experts in privacy law.  During a

Facebook’s newest ecommerce play has the potential to radically shake up the digital marketing and retail landscapes, according to retail expert Nathan Bush. Unveiled last week, Facebook Shops is a new set of commerce tools that allow retailers to set up online storefronts on Facebook and Instagram. In this week’s

Marketing operations leaders may not be the ones tasked with executing digital marketing initiatives, but nonetheless, they’ll have an essential role to play in helping organisations migrate to the new digital normal. The flight to digital was already well underway pre-COVID. Recent developments have simply hastened the shift. Consumers and

Two years to the day since its enforcement, GDPR is beginning to have a real impact, but how seriously individual organisations are taking the regulation is still tied to their resources, according to privacy advocates. Locally, SailPoint, an identity management company, reports GDPR has contributed to Australian organisations being more

Monday marks two years since the introduction of the General Data Protection Regulation, Europe’s wide ranging data processing regulations. Billed as a strong deterrent with penalties potentially in the billions, GDPR was widely expected to help citizens wrestle back their data from the companies which have for years harvested, traded