Salesforce has unveiled its new customer data platform (CDP) which will be available in beta later this year. The technology is billed as a mechanism that will allow marketers to finally achieve the single view of the customer. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50
How frequently should marketers contact their customers? And what’s the best time to send a marketing email? Those are some of the questions Salesforce hopes its new AI-powered features will answer for its customers. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple.
The ability to accurately predict customer behavior and intervene in a timely way to influence that behaviour relies on leveraging a mixture of data and analytics techniques, according to a new report The report titled, The Shift to Predictive Engagement, recommends using predictive, real-time and reactive methods in conjunction. That’s
Three-quarters of organisations surveyed by Gartner increased customer experience (CX) technology investments in 2018. Customer analytics continues to be one of the biggest investments, with 52 per cent intending to increase funding in 2019, focusing on customer journey analysis, customer needs analysis, voice of the customer (VoC) and digital marketing.
Facebook Australia will begin streaming official NRL and AFL highlights and weekly wrap up shows after signing a new deal with the sports’ governing bodies. The social media giant continues to sign content partnerships to bolster its new streaming platform, Watch, which launched in Australia last year. Sign up for
As a practitioner, I hated the first week of the month. It meant I had to lead my team of smart, capable marketing analysts through a never ending, difficult slog known as… REPORTING WEEK. Ah, yes. If you’ve served marketing analytics in any capacity, you’ll know what I mean. The
Customers overwhelmingly say they want to be treated like a person with four out of five saying the experience a company provides is as important as its products and services. Little wonder then that the 2019 global Salesforce State of Marketing study of 4,100 marketing leaders worldwide found that for
A simple post on LinkedIn recently elicited a surprisingly strong result from amongst our marketing and digital readers. We asked, “If you have been involved in replacing one marketing cloud with another, or even a major part of a marketing cloud with another, please get in touch.” It’s rare that
Sometimes we over-complicate AI, thinking it’s too high-tech and futuristic for us to use in our everyday work. But AI is not the future, it’s the present. In fact, it’s yesterday! Let’s not consider it an unattainable technology, because sometimes AI is so simple that we don’t even realise we’re
The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time. It’s always been a challenge for marketers to get the right message, in front of the right person, at the right time. And that challenge remains