Digital Marketing

SoundCloud is diving deeply into programmatic, making global audio and video inventory available in one place for the first time. The audio streaming service has selected Rubicon Project to manage the real-time bidding on the inventory. Sign up for Which-50’s Irregular Insights newsletter Advertisers are now able to programmatically access

In the past quarter Facebook’s revenue grew by more than 50 per cent, outpacing fellow tech companies. As the chart below from Statista illustrates, Facebook stood head and shoulders above tech giants such as Amazon, Alphabet (Google) and PayPal in terms of revenue growth last quarter. Sign up for Which-50’s

Sure, six grand seems like a lot of money for a mountain bike, but look at that thing! Standing in the bike shop I’m silently enumerating all the many merits of this carbon fiber miracle and attempting to justify spending more on a bike than many people spend on a

CMOs have a much more sophisticated view of the real value digital channels provide than many people give them credit for. That is especially true of those marketing executives who have successfully embedded agility into the way they work. That’s a key insight from a new study called “CMO Insights

Jenny Williams, the chief marketing officer of health insurer HCF is suitably blunt about the world today’s marketers confront. “We are in a challenging environment.” Health insurance is highly regulated market she explains and as the cost of health and health insurance goes up every year and consumers look for

Machine learning, artificial intelligence and augmented reality have been bubbling away in research labs for decades, but in recent years they have burst into business consciousness. For marketers, the rise in big data, programmatic advertising and marketing clouds have all coincided with the commercial emergence of cognitive computing — the

It looked like a stunning strategy. After Publicis – one of the world’s largest media and communications companies – had acquired both Razorfish and Sapient Nitro over the past decade it appeared as though the global giant had secured both Mayfair and Park Lane on the digital agency monopoly board. However

Alison Pavy is the new programmatic sales director at music streaming service Pandora. She joined the company two years ago having previously worked at MI9 and Microsoft in Australia and the UK. Sign up for Which-50’s Irregular Insights newsletter In her new role, Pavy will be responsible for the growth of Pandora’s programmatic offering

Last year adtech company AppNexus signed agreements with more than 260 publishers, including News Corp, Nine Entertainment, eBay and The Guardian in Australia. Sign up for Which-50’s Irregular Insights newsletter International publishers that signed commercial agreements with AppNexus in 2016 include Gannett, Mashable, Slate, Genius, Bauer Xcel Media, Match Group,

Eight out of 10 media buyers have bought streaming digital audio advertising, according to IAB Australia’s inaugural Digital Audio Advertising: State of the Nation trade survey. The study shows that half of agency respondents surveyed are either already buying programmatic audio inventory or expect to do so in the next