Digital Marketing

A study by Which-50’s Digital Intelligence Unit reveals almost a third of marketing leaders say their marketing technology platforms are not delivering. CMOs and other marketing executives say they are are surprised by the lack of integration both inside – and between – marketing clouds, frustrated by the paucity of

The advertising ecosystem needs to work collaboratively so independent publishers and app developers can make money online, outside the walls of Google and Facebook, argues the technology chief of advertising technology company Rubicon Project. “The independent advertising community is about finding ways for independent publishers and independent application developers to

millennials gen z phone usage

This is the rightful question on many marketers’ minds these days. In the numerous conversations I’ve had with marketing leaders, I’ve heard three types of answers: 1) Some assume that “Millennial” is still a universal term referring to all young consumers (it’s not). 2) Others know there’s a difference between

Online advertising spend as has exploded since the very first banner ad appeared almost 25 years ago. But in recent years much of that growth has flowed into the pockets of two players: Google and Facebook. Sign up to Which-50’s Digital Marketing Newsletter The ACCC’s 600-page Digital Platform Inquiry report

Microsoft sign

Arq Group, an Australian digital solutions partner, has signed an agreement to join the Microsoft Advertising partner program. Under Arq’s small and medium business brand, Netregistry, this partnership will change the way businesses reach new audiences through Microsoft’s growing pay-per-click search marketing platform, the company said. Sign up to Which-50’s

Tumblr, the publishing site Yahoo acquired for more than US$1 billion in 2013, has changed hands again. However, its new owners Auttomattic, which owns WordPress.com, reportedly paid less than $20 million for the business. Yahoo had already written down Tumblr’s value by $230 million in 2016 and the blogging site

Marketers are unhappy with the level of integration between the different technology tools they use to do their jobs. It’s an issue Which-50 has been interrogating with marketing executives, experts and analysts over the last three months, as we’ve tried to understand what’s driving a level of frustration with marketing

email marketing campaign

Relatable content, personalisation and automation are the three key ingredients to making an email marketing campaign succeed according to Akerho Oghoghomeh, VP for small business at Campaign Monitor.  Oghoghomeh said email marketing is not an outdated form of communication, “It is very reliable, trustworthy and authentic when reaching the audiences

The complexity that comes with the growing martech marketplace is being mitigated by an increasingly popular “platform ecosystem” approach, according to Scott Brinker, one of the industry’s eminent voices. Sign up for Which-50’s Irregular Insights newsletter Brinker,  VP of Platform Ecosystems at CRM SaaS provider Hubspot, argued the point at

Amazon Seller Summit Sydney

Amazon’s Launchpad concept has arrived in Australia, providing a new platform for local direct to consumer brands to launch, market and distribute their products. The program aims to help local startups and entrepreneurs leverage Amazon’s retail expertise and infrastructure to promote their brands and grow their nascent businesses. Sign up