Digital Marketing


Oracle Eloqua, part of Oracle Marketing Cloud, is the top-ranked business to business (B2B) marketing automation platform, leading its competitors in the current offering, strategy and market presence categories, according to the latest Forrester Wave research. The report also named Marketo and Salesforce as leaders, and Act-On Software, SAP, and

ROI investment marketing charts analytics

Marketers are moving away from vanity metrics such as web traffic or page impressions as a measure of success. Instead with C-suite executives more demanding of real ROI proof points, the shift is on to use data and analytics to chart performance. A Boston Consulting Group (BCG) study showed that the most

The former head of ASIO has issued a warning about the dangers posed by small groups within society to shift the weight of public opinion by hijacking social media. David Irvine, chair of Australian Cyber Security Research Centre and former director general of ASIO argued “the internet and social media

Facebook is facing renewed scrutiny over the way it reported its video metrics, after an updated lawsuit was filed in California this week alleging the social media giant’s errors were much worse than originally reported. The original filing was made in October 2016 by a group of small advertisers after

Digivizer has launched its new digital analytics SaaS solution allowing anyone responsible for digital marketing to track their digital investments across multiple social and search channels. Emma Lo Russo CEO at Digivizer told Which-50, “We’ve always served the larger corporations, brands like Microsoft, Lenovo and Optus – the big end


Nine is confident its investment in advertising technology will allow the broadcaster to unlock a new revenue stream, selling digital video advertising to Australia’s 2 million small and medium sized businesses. The broadcaster is launching a new self-serve platform, 9Vogayer, which will allow SMEs to access its 9Galaxy trading platform

Providing CMOs with more data-driven ways to plan and buy TV will help them justify how they spend their ad dollars in premium broadcast environments, argues Mark Lollback, CEO of media agency GroupM. Lollback was speaking to media ahead of the launch of GroupM’s addressable TV business, Finecast, which officially

Gai Le Roy has been appointed CEO of IAB Australia following a four month recruitment process. Le Roy, pictured above, has been interim CEO since Vijay Solanki stepped down from the top job in June. With more than 20 years’ experience working in the media industry across strategy, analyst, research

Almost all businesses today are digital businesses. Many operate 24 hours a day, seven days a week. In such an environment, knowing and understanding your customer is more important than ever. Marketing comprises up to 50 per cent of enterprise value, and up to 85 per cent market capitalisation of

Simple has opened a London office, expanding the potential customer base for its Intelligent Marketing Platform after a securing $17 million investment earlier this year. The marketing technology company has appointed Joe Jarrett as managing director EMEA who was the former CEO of global marketing and brand asset management platform