Digital Marketing

The next few years are going to be transformative from a marketing perspective in the financial services sector – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour. This will lead to Digital Darwinism, says senior financial marketer Stephen Ingledew, who has held

Businesses are embedding communication technology into their applications to return human interaction to customer service, something that was lost when the corner store made way for the cable company. That’s the view of Patrick Malatack, VP product development for cloud communications platform, Twilio. Sign up for Which-50’s Irregular Insights newsletter

When I first started working at iCrossing in 2005, the agency had a tagline that read “Search Is in Everything.” The tagline was soon retired for marketing purposes, but the sentiment behind it endures. Fast forward a dozen years, and search is a core element of the media mix — one that, like

Dun & Bradstreet has revealed it is buying Avention, the maker of OneSource solutions which delivers company, contact, and market data, delivered through its own technology platform. Avention is a leader in the increasingly popular account based marketing (ABM) sector. The company says the purchase positions it as a leader in the Sales Acceleration market

Here’s a data point that my colleague Jake Sorofman noted in a blog post back in October that bears repeating: “CMO spending on technology now rivals CIO spending … 3.24 per cent of revenue in 2016 [compared] to the CIO’s tech budget of 3.4 per cent of revenue… We called

The global programmatic advertising display market is expected to reach US$80.25 billion by 2021, growing at a CAGR of more than 18 per cent. The figures are contained in a new study by Technavio. Sign up for  Which-50’s Irregular Insights newsletter The report which is called ‘Global Programmatic Advertising Display

mobile advertising

The shift to digital advertising continues unabated in the US which has just experienced its third largest quarter in revenue terms according to the IAB. US advertisers invested $17.6 billion in digital advertising in the third quarter of 2016. The figures are contained in the US chapter’s latest IAB Internet Advertising

Rubicon Project’s White Ops said they have successfully stifled attempts by Russian Botnets to compromise the Rubicon network. The companies said the Russian fraudsters have been targeting premium programmatic video inventory, generating as much as 200-300 million non-human impressions per day. Read the new and free  Which-50 Magazine. Edition 1

M&A activity in the media and marketing sector is expected to run at a healthy clip next year, continuing the trend of 2016. According to a survey released by M&A firm AdMedia Partners, M&A activity in 2016 remained strong, with nearly two-thirds of respondents being approached by a buyer, and

Santa Claus

Santa Claus, in the lexicon of marketers, has an extraordinarily strong brand. The Santa® brand we know today evolved over a century ago thanks to Clemente Clark Moore’s poem, Thomas Nast’s illustrations, and The New York Sun’s famous editorial to Virginia, and it was later cemented in our culture thanks to Coca-Cola advertising.