Digital Marketing

Total spend on online advertising in Australia has continued to grow but is beginning to taper off, according to the latest data from ACMA, which also shows Australians are increasingly using digital technology to communicate. Register now for Which-50’s webinar on the disruptive impact of chatbots Traditional media markets continue to

Ever since the launch of major video streaming services from Netflix and Hulu a little more than a decade ago, media prognosticators have been forecasting the rise of cord-cutting — that is, consumers cancelling their traditional pay TV service in favour of over-the-top (OTT) streaming services accessed through an internet

The martech vendor previously known as Dotmailer officially rebranded as Dotdigital in January, to reflect the company’s wider suite of marketing and communications tools for online retailers. Although it doesn’t rhyme, he is no longer ‘Tink Taylor founder of Dotmailer’, the company’s president is happy with the change, telling Which-50

AT&T Communications and Xandr, AT&T’s advertising business, announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus Programmable Platform (APP). This news marks a five-year milestone in the relationship between AT&T and AppNexus, and a new level of synergy between

There was a time when “location-based marketing” meant out-of-home media placements – signs, billboards, in-store displays, and so forth. Naturally, when GPS chips found their way into mobile phones and from there into everyone’s pockets and pocketbooks, “location-based” came to mean targeting specific users based on their location, as broadcast

view perpective looking see future sky

Most would assume marketers would have a strong perception of marketing in a company however a Marketo report says that is not entirely the case. The report, Marketing 2025: The future of skills and technology in marketing across Australia and New Zealand CEOs had more stronger responses to positive statements on marketing than

The principle objection of consumers is not with advertising, it's with the surveillance.

Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal data. Participants in the global digital marketing ecosystem have convinced themselves that consumers are thoroughly

consumers

Creating win-win experiences in a two-sided exchange has become a key part of customer experience design in the digital age. Relying on granular analytics alone will not be sufficient — it needs to be balanced with a focus on human empathy.  This is an important point that marketers and the

privacy checklist

Consumer confidence is key, and needs to be earned. Too many companies focus on short-term profits and data quantity instead of quality. The focus needs to be more on customer goodwill and long-term loyalty. In a world of increasing consumer awareness, the risks can be reputation damage, slashed revenues and share

As digital ad revenue is diverted to Google and Facebook, big publishers are embracing subscription revenue, enforced by paywalls online, with new enthusiasm. However business models are far from figured out. Global publishers operating in Australia are also increasingly turning to analytics to better understand their audience in an effort