Digital Marketing

Martech company Emarsys has appointed Adam Ioakim as managing director for the Asia Pacific region while Heath Barlow, Market Lead and Director, Australia and New Zealand, will relocate to London to lead Emarsys in the United Kingdom, Nordics and Benelux as Managing Director from January 2020.  Based in Sydney, Ioakim

After working at my last ad tech company, the decision was made to go agency side much to the chagrin of my colleagues, all who warned of the pitfalls involved with agency life. Being placed on our agency’s highest value account and on one of the largest lines of business

personalisation marketing

By 2025, 80 per cent of marketers who have invested in personalisation will abandon their efforts due to lack of ROI and the risk of customer data management according to Gartner.  The Gartner report, Predicts 2020: Marketers, They’re Just Not That Into You, noted 27 per cent of marketers believe

Broader legislative reforms are required to protect consumers using loyalty schemes, according to the ACCC’s final report into customer loyalty schemes released today. The ACCC commenced its review of customer loyalty schemes in early 2019, and identified significant problems with the programs which include frequent flyer, supermarket and credit card

Australia’s digital advertising market grew 3 per cent quarter-on-quarter and 6.5 per cent year-on-year to reach $2.381 billion for the September quarter. The figures are contained in the latest  IAB Online Advertising Expenditure Report prepared by PwC.  The three advertising categories, general display, classifieds and search & directories all recorded

marketing team strategy planning market meeting

The scene is a common one. 15 people, sitting in a fancy high-tech conference room which experiences standard connection issues over the first 10 minutes of every meeting. We’ve all been there. This conference room belongs to a well-known ad tech company. Suddenly, the meeting attendees erupt in joy and exuberance.

Wechat

Chinese internet conglomerate Tencent is targeting Australian and New Zealand marketing budgets, offering a suite of digital advertising tools to reach mainland Chinese consumers.  Ian Chan, Head of Business Development, Tencent International Business Group, a division under Tencent Holdings Limited which is responsible for expanding business such as its cloud

In 2020, 69 per cent of all digital media will trade programmatically, up from 65 per cent this year, according to Zenith’s Programmatic Marketing Forecasts 2019. The total amount spent programmatically will exceed US$100 billion for the first time in 2019, reaching US$106 billion by the end of the year,

There is rarely a business today that isn’t transforming. More of the same isn’t going to cut it when growth is flat-lining. Organisations are investing heavily in re-orienting their businesses around the customer, enhancing experience to differentiate, creating new value and streamlining operations to enable greater investment in customer initiatives.

Customer data platforms (CDP) are growing in popularity however, brands are still struggling to create a unified view of customers according to a Forrester study, commissioned by Oracle.  The report, Getting Customer Data Management Right found brands want to unify customer data but face several challenges in bringing different data