Digital Marketing

 Linktree, a tech platform that connects audiences to a user’s entire online ecosystem, today announced it has raised US$10.7 million in Series A funding, led by Insight Partners, an investor in Shopify, and AirTree Ventures, an early investor in Canva. Linktree says the funding will accelerate its expansion in international

The consumer regulator is sharpening its focus on big tech, warning platform giants are pervasively tracking Australian users and dominating the local online advertising markets in its first major update since its landmark Digital Platforms inquiry. The ACCC late last week released its first six-monthly report on digital platform services,

Australian marketers are getting bogged down by misalignment on reporting, budget constraints and varied views of performance as pressure mounts to move from brand custodians to drivers of growth and ROI, according to research from Salesforce. The results also show the much hyped data driven approach to marketing still relies

A public-owned, “public-purpose social network” run by the national broadcaster should be developed to lessen Australia’s reliance on Google and Facebook, a think tank has proposed as the tech giants threaten to hold back local services. Facebook has threatened to stop Australian users from sharing news stories on its platform

 SAP overnight announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made overnight at the software giant’s annual customer experience

“Technology is awesome but it can break your heart,” says Which-50 Editor-in-Chief Andrew Birmingham. “The production and distribution of content has become more commoditised — and arguably democratised — through technology. Of course hat also means it’s easier for poor content to get out there. Ironically, that has increased the

digital marketing computer assets

IAB has announced several new measures specifically developed to support small and medium Australian publishers, including a New & Niche Publishers Guide to Digital Advertising that includes resources, advice and information for anyone looking to monetise their content through digital advertising. A new membership rate has also been announced, which will give

Most senior marketing leaders are unimpressed by the results of their data analytics, despite prioritising their investments in the area in recent years. That’s a key finding of the Gartner Marketing Data and Analytics Survey 2020 which also revealed that as a result only 54 per cent of marketing decisions

While brands have pulled back online advertising spend, Australia remains one of the best advertising media markets in the world for programmatic, according to a leading ad verification company. But fraud remains a problem, especially when brands do not use any mitigation strategy — as high as 13 per cent

Facebook Messenger and Instagram’s direct messaging services will be integrated into one system, Facebook has announced. The merge will allow shared messaging across both platforms, as well as video calls and the use of a range of tools drawn from both platforms. It’s currently being rolled out across countries on