Digital Marketing

binge watching tv movies entertainment

The widespread consensus that we are in the midst of a new golden age of television is predicated on the combination of sophisticated storytelling and distribution platforms that put the power in the hands of the audience. Indeed, it has given rise to a new term — ‘binge-watching’ — meaning

Recent regulatory moves to strengthen consumer privacy will be largely ineffective, according to OpenText CEO and CTO, Mark Barrenechea, who argues consumer habits means a technology-led approach is a more viable option. “I think we’ve lost the privacy war. There is so much data available [now],” Barrenechea told Which-50 during

customer experience CX 5 stars rating consumers

Businesses want to deliver first-class, personalised customer experiences for this year according to a new report. However, 54 per cent of global companies surveyed categorise their CX maturity as not very advanced. The report, Digital Intelligence Briefing: 2019 Digital Trends from Adobe and Econsultancy said despite the need to be

success trust growth

Marketers need to get their companies moving at the “speed of trust”. When they achieve that, the business grows faster because fewer things get in the way. That was a key message Derek Laney, Salesforce’s head of APAC Product Marketing, delivered to senior marketing executives at Which-50’s recent Personalisation in

business, strategy, marketing plan

Webinars are an extremely powerful marketing tool, according to Alison Jack, Marketing Campaign Coordinator at Employsure. She warns that they take time and effort to organise — but the rewards are worth it. She says, “Planning is key. A lack of planning and structure can lead to ad hoc webinars

Starcom will take over four Australian households and transform them into connected smart homes, in a research project designed to uncover how smart technology will change consumer behaviour, and the commercial opportunity for brands. On announcing The Future of Connected Living research project, Starcom CEO, Toby Barbour said, “We’re experiencing

mobile chatbots ai machine learning

Chatbots and the conversations they facilitate are creating troves of new customer data. Leaders are already using this data to create opportunities for marketing, according to James Kraeutler, VP of the ISV and technology alliance program at Genesys. However, successfully leveraging these new marketing opportunities requires avoiding a common technology

In the next two years, $5.8 trillion dollars will be spent in digital commerce according to Marketo CEO Steve Lucas. To capture a share of it marketers need to focus on experiences, he said. Lucas spoke during the Marketo Nation Engage conference in Sydney this week telling the audience ecommerce

Zoho has launched a new application called MarketingHub to simplify the fragmented marketing technology landscape and help marketers coordinate their activity across digital channels. Sign up to Which-50’s Digital Marketing Newsletter Unveiled at the company’s Zoholics conference in Austin today, the new marketing platform executes marketing campaigns across multiple channels

personalisation marketing

In 2019, personalisation is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access to more information, and research more independently than ever before – and are therefore more likely to become overwhelmed. Personalisation,