Digital Intelligence Unit

In today’s digital world it has become critical to incorporate secure, personalised, and fully integrated self-service capabilities into every digital interaction. It’s no use updating an old, limited system with technology that can’t grow into the future as user needs develop and change. Internally or externally that won’t cut in

walking customers pedestrian city streets shopping

Organisations undergoing change grapple with a myriad of challenges. But more often than not at the heart of the change is the customer, according to Ben Sharp, head of revenue and operations ANZ at Pureprofile. Understanding that and embracing customer experience is key to any transformation, according to Sharp. Leadership Webinar:

digital data analysis asset management

Given the amount of content they create, all brands are now media organisations now. That’s the view of Forrester Research, outlined in a recent Wave Report into Digital Asset Management for Customer Experience. The importance of content has placed the issue of digital asset management (DAM) front and centre with

Blockchain has been heralded as a transformative and potentially disruptive technology. However, many are hesitant about the practical application of blockchain outside of limited use cases. The key to early success is matching blockchain to an appropriate business model, according to Stephen Moore, SAP Australia and New Zealand Executive Director.

ROI investment marketing charts analytics

Marketers are moving away from vanity metrics such as web traffic or page impressions as a measure of success. Instead with C-suite executives more demanding of real ROI proof points, the shift is on to use data and analytics to chart performance. A Boston Consulting Group (BCG) study showed that the most

When it comes to online shopping, and despite the wide variety of opportunities Australian customers demonstrate a clear preference for particular types of purchases. According to the 2018 SAP Consumer Propensity Report, travel, fashion and entertainment top the online shopping list. Among those surveyed, 72 per cent are buying flights,

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The continued shift to as-a-service business models in an increasingly globalised economy has generated a highly competitive world in which digital transformation (DX) efforts can and will fail without the right strategy. While technology may be at the heart of every DX project, IT modernisation is not a magic wand

digital, financial services, digital marketing, digital innovation

Customer experience is increasingly recognised as the key brand differentiator of the future as price and product variances tighten. And for those in the financial services industry (FSI), digital is expected to be the CX battleground as traditional channels give way to digital. However, contrary to conventional wisdom, competing on

Almost all businesses today are digital businesses. Many operate 24 hours a day, seven days a week. In such an environment, knowing and understanding your customer is more important than ever. Marketing comprises up to 50 per cent of enterprise value, and up to 85 per cent market capitalisation of

coffee couch using tablet tablet customer smartphone devices

Customer experience sounds like a glib throwaway phrase used to try and hook a business into either buying a new sales system or marketing plan. After all, it’s obvious isn’t it – keep the customer happy they buy more. Surely, it’s as simple as adding comfy chairs and good coffee