Digital Intelligence Unit

hybrid platform collaboration

While the traditional distinction between B2B and B2C marketing has been long established, it is worth questioning whether this is still a valid distinction. It is becoming more common, for instance, for B2B companies to see the benefit of being able to use online channels to sell directly to clients.

government building service corporate

Councils impact local communities more than any other tier of government. They are the custodians of hundreds of billions of dollars of infrastructure assets, and they deliver hundreds of real services for every person in the country — whilst managing roads, drainage, community buildings, parks, footpaths, gutters and more. However,

pressure cracked burn out

Organisations that want to be truly data-driven need to change their approach depending on the scenario, as not all data projects are equal in the eyes of company leaders. A recent SAP report, Challenges for Analytics as Data-Driven Enterprises Chase Scale, explains how it is easier to get approval for customer-facing projects rather

Customer expectations have never been higher. To rise to the challenge of meeting them, companies must have a comprehensive customer engagement strategy “Alexa, where’s my stuff?” That’s how easy it is to check the order status of an Amazon purchase — and it’s setting the standard for customer engagement with

Going viral is the dream of many a social media user, including businesses, but when there are hundreds of millions of new posts competing for eyeballs, likes and shares every day, how do you make yours stand out? Viral content often comes from everyday people (or, usually, their kids and

The ability to capture both structured and unstructured data and share it is crucial for organisations to analyse it effectively. However, as organisations plan their evolution from descriptive to predictive analytics, one of the key issues they face is a lack of infrastructure. A recent SAP report, Challenges for Analytics as

digital ecosystem

Companies that invest in transformation of experience — across people, process and technology — demonstrate superior performance compared to those who do not. The Adobe-commissioned Forrester report, The Business Impact Of Investing In Experience, A Spotlight On Asia Pacific, noted that firms which have been defined as experience-driven businesses consistently deliver

A study of senior ANZ executives’ attitudes, expectations and plans for enterprise software has found that satisfaction levels with enterprise solutions remains low, but that adoption of ‘as-a-service’ software is changing this. The IBRS report paints a picture of the complex struggle between management and their staff when it comes to

townhall city local government local council

Digital transformation is no longer optional for local government, it’s a necessity. Old, fragmented legacy systems can no longer offer the solutions and services necessary to keep pace with rapid technological change, or the outcomes executives and planners are setting in stone. Nor can they meet the demands of an

Social media has a valuable role to play in improving service design for government departments and agencies, as well as in social media monitoring for reputation management and crisis management. Its benefits are described in a paper by KINSHIP Digital called How to Deliver the Three Primary Use Cases of