Digital Intelligence Unit

For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to

When third-party cookies eventually disappear, brands will need to change their strategies.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Ben Campbell, Nine’s Director of Advertising and Data Products, said that brands are going to have to get much closer to their digital activity — particularly

IT and marketing are normally seen as different ends of a spectrum, but when the Chief Marketing Officer and the Chief Information Officer come together, their union can create a culture where teams can work together.  Both sides clearly have the best interests of the business at heart — but

Cookie, Biscuit

Third-party cookies are foundational to how adtech works today. Adtech is deeply linked to the third-party cookie, but this is all going to change within two years.  At a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Travis Clinger, VP Global Strategy and Partnerships at LiveRamp, said the

The issue is that brands are increasingly competing for the quality of experiences that they offer for customers attention says Jenny Williams, ADMA marketing lead.  In ADMA’s Brave Marketing Podcast, Williams said for marketers to create a great experience and personalise a journey it’s really important for marketers and for

The change agenda sits at the heart of board conversations about company performance and strategy. And often the biggest pain point companies have to overcome is the pace of change, ever-accelerating and often driven by the transformative impact of technology. Technological transformation is driven by two competitive drivers. On the

Customer data is the essential asset banks need to utilise to better serve their customers, earning trust and inspiring loyalty. Banks that succeed in this endeavour will be rewarded with a greater share of wallet. However, it is not enough to predict customers’ intent and deliver exceptional service. Banks also

First, the good news. Consumers are likely to purchase more products from and recommend, a company that provides exceptional customer service. That’s a key finding in the 2019 NICE inContact Customer Experience (CX) Transformation Benchmark study, which captured and compared the attitudes of 2550 consumers in the US, UK and

While the benefits of implementing artificial intelligence (AI) and machine learning into a business are reasonably clearly understood, there are still some impediments in the way. In a recent LogMeIn report, entitled Transforming the Frontline of Customer Engagement, the challenges organisations face when applying AI and machine learning were addressed directly. The

Which-50 and LogMeIn recently surveyed call centre managers and C-Suite executives with responsibility for the customer, asking them to nominate the technologies they believe will be most transformative. AI & machine learning was nominated by more than three quarters of respondents, making it the top pick. We asked Ryan Lester,