Digital Intelligence Unit

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers and customer experience professionals appreciate the importance of identity management as a piece of bedrock infrastructure. Knowing who your customers are is an essential part of ensuring they are provided with highly personalised and appropriate messaging

While many organisations will be anxious about the upcoming GDPR regulations, some are eagerly awaiting them and the prominence they will give to data governance. For the most proactive it’s an opportunity to change the data conversation and develop new capabilities. Sign up for Which-50’s Irregular Insights newsletter Patrick Dewald,

Addressable television is a trend generating excitement in the broadcast industry. Indeed it has been a matter of some discussion at recent events like the programmatic summit in Sydney at the start of March, and the Future of TV Advertising Forum in February. Globally, addressable TV remains in a nascent

Marketers have a wealth of personalised data available to them to better target their messages to consumers. But those same marketers do themselves a disservice if they do not drill beneath the headline claims of service providers to understand fully the quality of the data. Take demographic data as an

For city planners, the great promise of a 5G network is the ability to deliver on the promises of smart cities. While much of the technology required for smart cities already exists, the capacity for the technology to operate in real time across an interconnected network has been held back

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” – Ancient Chinese Riddle While this rather philosophical thought experiment deals with the question of observation and perception, it involuntarily draws parallels to one of the most significant tactical challenge of

data, analytics, engineering, STEM

It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers it feels like the customer’s expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Download: The Data Driven CMO

Now more than ever, brands are aware of the value of viewable, brand-safe, fraud-free media. They are demanding increased transparency and quality in their digital media buys. This minimum standard of media quality creates a cap on supply. With this combination of increasing demand and a limited supply of viewable,

Which-50 and Mediascope, the leading resource for the Australian media & advertising trading landscape, have partnered to publish the weekly Mediascope newsletter. The newsletter features a mix of the week’s top stories, industry news, information on digital training courses, awards and conferences. Subscribe to the Mediascope weekly newsletter The newsletter

Advertising and marketing technology landscapes have expanded over the last two decades, spawning dozens of unique niches within the wider ecosystem. But according to Phil Cowlishaw, Head of Adobe Ad Cloud in Australia and New Zealand, the latest shift has seen marketers opt for tighter integration between their technology and