Digital Intelligence Unit

opinionlab

Marketers still struggle with mastering the customer journey, which makes it difficult for many to understand where best to place their development spend. Part of the problem, according to the CMO Council, is that many brands still fail to take a strategic approach to the issue. According to Liz Miller,

Google, Amazon, Facebook and Apple: or as the shorthand goes, GAFA. They are the four great global dotcoms against whom other aspirants are often measured. In this video interview with Which–50 Editor-in-Chief Andrew Birmingham, Atlas Trend cofounder, Kevin Hua describes the highlights for each of their recent quarterly results. As an Amazon

Do you have a complete view of your marketing tech stack? Traditionally the Adtech subset of the stack has been managed beyond the walls of the marketing department by agency partners. There were good reasons for this. The agencies had sufficient scale to be able to leverage the costs of

Brand tribe

Building a brand tribe is not easy. It requires a clear understand of what motivates tribe members to share content with each other and it requires a vigilance to ensure the tribe is supported and the connection between members are maintained. Brand Tribes are created around shared values and passions

Nvidia

AtlasTrend continually monitors our investment universe for new opportunities for our Trends. These are our companies to watch and in the next article of our ongoing series, we introduce Nvidia Corp (NVDA US) and discuss how it is providing the power to process artificial intelligence (“AI”), augmented reality (“AR”) and

marketing meeting

Digital advertising spend this year is expected to reach $223 billion, according to eMarketer. That the digital ad market is growing will come as no surprise to anyone working in the sector. Less well understood however is that spending on the technology managing digital advertising and on the wider discipline

C-level buy-in is critical for a successful customer experience program, and so is engaging the frontline staff. But all too often, little time is devoted to building middle management advocacy. And that can cause real problems down the track. Here are three steps to get you started. Some frontline employees

opinionlab

There is a growing school of thought in the digital world that merely observing and analyzing customer behaviour can provide equal or better insights than feedback from customers. Driving this is the explosion of customer data and rise in behavioural and web analytics that have made it seem easier to

By being smart about listening to customers Bank of America cuts support tickets by 10,000 a month. At a time when many leading global financial institutions are still saddled with poor reputations dating from the financial crisis, Bank of America, one of the world’s largest commercial banks, has invested in

health, heart rate, fitness tracking, IoT, smartphone

Imagine a time in the near future where a diabetic can have their blood sugar levels assessed by a doctor halfway across the world or have their insulin levels changed automatically in response to what they eat and be able to receive medical advice without leaving the comfort of their