Digital Intelligence Unit

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Demand for organisations to refresh their enterprise systems has built to bursting point. And it’s going to create a wave of new enterprise software investment in the next one-to-two years, according to the recently released IBRS State of Enterprise Software Report 2019. “Organisations have withheld investment in ageing enterprise solutions because they’ve

Customer Experience

Digital maturity varies widely across sectors. Generally, digital leaders have a leg up when it comes to delivering experiences. But other brands will get little sympathy from consumers, who increasingly demand more and benchmark every experience against digital leaders. That is according to Des Cahill, Oracle CX VP and CMO.

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High-performing businesses are seven times more likely than industry laggards to feel they have control over the balance between personalisation and privacy. The figures are contained in the latest Salesforce State of Marketing report, released in late 2018. Sign up for Which-50’s Irregular Insights newsletter Nominate today for the Which-50

Brands claim to compete on experience, rather than just products or services. It is a widely used tactic, employed by both the brands themselves and the vendors selling the technology that helps deliver them. During an Oracle CX event in Sydney this month, executives from Oracle CX and local customer

Software-as-a-Service (SaaS) and cloud infrastructure have fundamentally altered the dynamic between business units and the department. Traditionally, the relationship between IT and other business units had been mildly adversarial in many organisations, as IT juggled the complexities of “keeping the lights on” while trying to continuously improve and innovate to

Schneider Electric builds its webinars based on partners or end-users and then pulls together content accordingly, according to Chris Quinn, its VP of Marketing. Quinn said from that stage the company may involve multiple of its own teams to bring content together. Sign up for Which-50’s Irregular Insights newsletter Nominate

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Webinars are given a bad reputation because if at first they don’t succeed for lead generation, marketers give up rather than trying again. However Sara Gonzalez, General Manager — Digital Events at Redback Connect, says if they are considered an extension to a marketing strategy and treated as more than

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The widespread consensus that we are in the midst of a new golden age of television is predicated on the combination of sophisticated storytelling and distribution platforms that put the power in the hands of the audience. Indeed, it has given rise to a new term — ‘binge-watching’ — meaning

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Digital trends are changing the way organisations market and sell. When potential customers are more likely to begin their research online, tools such as webinars offer an engaging and cost-effective way to educate people about a product or service. They are also a great way to identify where customers are

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Marketers need to get their companies moving at the “speed of trust”. When they achieve that, the business grows faster because fewer things get in the way. That was a key message Derek Laney, Salesforce’s head of APAC Product Marketing, delivered to senior marketing executives at Which-50’s recent Personalisation in