Digital Intelligence Unit

Increasingly sophisticated technology combined with changes in the way business works are transforming the role and expectations on B2B sales people. But one thing that hasn’t changed is the power of the relationship between the buyer and seller. Trust remains the bedrock upon which great deals are built. Data revealed

There is a saying in marketing, that B2B buyers are 80 per cent sure of what their decision will be before they enter the market. Nonetheless, many B2B sellers are relying on word of mouth to build their pipelines. There is a huge opportunity for those in B2B to enter

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Every company and every industry needs to chart its own digital transformation. There is no cookbook and no set of ingredients that you can or should blindly follow. Instead, companies must be willing to address and reform everything about the way they work — their people, their processes and their

When looking into the mindset of numerous CMOs, a few of them had similar successful attributes, we decided to identify them as “Skilled Revolutionaries”. The qualities that set these leaders apart are identified in Strategy First, How marketers can avoid common technology pitfalls and drive real ROI, a study which Cheetah

Australia’s local government associations are carrying $345 billion worth of civil infrastructure on their balance sheets today, equivalent to $14,000 for every man, woman and child in Australia. That’s a huge responsibility — and one that is set to grow, according to the 2018 National State of Assets report, published

From time to time, CMOs revisit their martech strategies to either better utilise the brand’s data assets or improve marketing execution to deliver ROI. In the Which-50 and Cheetah Digital whitepaper, How marketing can avoid common technology pitfalls and drive real ROI, the authors spoke to a number of marketers who told

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Customers shouldn’t have to explain intent. Businesses should monitor what they are up to, so that customers can expect the same personalised attention from online shopkeepers as they get when visiting their favourite farmers’ market. Put simply, the online marketplace is fundamentally different to the physical marketplace. As customers, we’re

According to a new IBRS study, integration is proving to be a challenge for the growing number of organisations where business units have procured cloud-based applications with only superficial IT involvement. For example, IBRS has noted that human resources departments that procured Software as a Service (SaaS) based e-learning and human

What if you could understand when customers are not going down the right path, or when they are lost? What if you could engage with them in real time — and even intercept carts on the verge of abandonment? The result would be a more successful web site and happier

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In this era of digital transformation, a connected business is a successful business because it is faster, smarter and more flexible. A business achieves this by not only bringing together applications and data, but also people, processes and a wide range of other technology investments. As part of a digital