Digital Intelligence Unit

Marketers in the retail sector understand that delivering excellent and consistent customer experiences is critical. Increasingly they are utilising digital asset management strategies to do so. At an Aprimo Executive Breakfast event hosted at the ADMA Global Forum, leading marketing professionals discussed the challenges and opportunities facing modern marketers. Following

The role of marketing is changing rapidly, and the diverse channels and solutions marketers need to understand are continually increasing.  At the same time, marketers need a holistic view of their customer to understand not only the path to purchase, but the entire customer lifecycle. This is becoming more and

If you have shopped online in the last year then you are one of the hundreds of millions of people around the world helping grow this multi-trillion-dollar industry. But, how did the online shopping industry start? What does it have to do with a pizza? Is it recession-proof? Most importantly,

Amazon’s acquisition of organic food retailer Whole Foods Market finalised last week, with Amazon announcing that its first order of business would be to reduce prices at Whole Foods’ stores. Amazon will also begin selling Whole Foods’ brands on its online site, install Amazon pickup lockers in some locations and

darth vader

Owners and creators of content are going to be the winners in the new age of video on demand, live streaming and binge watching. (It’s an issue we have explored in the past). Disney it seems (DIS US) holds the same view. It announced during its latest earnings that it plans to

Too often organisations only pay lip service to big data analytics and fail to leverage a data-driven marketing strategy, according to Dr Melanie Van Rooy, marketing director, of South African retail chain Makro. In tough times data analytics strategies are often some of the first cut, to the detriment of

The growth of video platforms, particularly Chinese company Momo’s recent push, has put mobile broadcasting well and truly on the investment map. Momo is now the leading live mobile broadcast platform in China and its share price has more than doubled since the beginning of 2017. AtlasTrend has previously written

Digital Realty Trust (DLR US) recently announced the acquisition of publicly listed competitor, DuPont Fabros Technology (DFT US) for US$4.95 billion plus the assumption of debt totalling US$1.6 billion. Funds based on trends that have returned up to 20.9 per cent in financial year 2017 – Find out more here

passenger economy

As society shifts to a world of autonomous driving over the next 30 years, the economic implications are profound — initially, but not only for the automotive sector. Some of the world’s leading automotive brands are already investing heavily in the technology. Daimler for instance says that prototypes like its

In 2008, there were already more “things” or objects connected to the Internet than people. By 2020, it is estimated that the number of Internet-connected things will reach 50 billion. A recent research report compiled by McKinsey forecasted that the total economic impact of the IoT on the global economy