Dentsu Aegis Network ANZ today announced the launch of Dentsu Commerce, which it describes as a dedicated team of commerce experts from across the network.
The pitch is that brands looking for commerce solutions can now draw upon the capabilities from across all of Dentsu via one integrated team, supported by the network’s Global Alliance Partners such as Salesforce, Adobe, Sitecore, Magento, Google, Amazon and Facebook.
Australian ecommerce grew more than 80 per cent year on year (YOY) in the 8 weeks after the COVID-19 pandemic was declared by the World Health Organisation, according to data from AusPost.
The boom is expected to raise consumer expectations and set a new baseline for online sales, according to Dentsu.
Angela Tangas, Dentsu ANZ’s CEO, said, “Online shopping has rapidly grown over the last few years, however, 2020 has undeniably accelerated the rate of change. Many businesses have needed to play catch-up and rapidly build an eCommerce solution in response to COVID-19.”
“Commerce today has no boundaries. Customers no longer ‘go shopping’ but are instead ‘always shopping’ and to stand out in today’s competitive landscape, businesses need to think beyond having a static website,” Tangas said.
“People also want to have the flexibility to make purchases 24/7 – be that from their local grocery store, or the little shop they fell in love with on their last European holiday.”
The team representing Dentsu Commerce has capabilities in commerce platforms, social commerce, marketplace optimisation, retail activations and optimising Analytics 360 and Google Ads campaigns.
“From deep platform specialisation and expertise via Amicus, Accordant and Davanti, to instore experiences with MKTG, Dentsu Commerce brings all the great capabilities across our network together to give our clients the best of Dentsu, easily.”
“We’ve already seen some great examples of where we have supported brands on their journey, including the work Isobar have done with Jetstar and Adairs, and similarly iProspect with MINI and Hallensteins,” said Tangas.