Deloitte has acquired software developer Well Placed Cactus (WPC) to give its marketing clients more shining things to play with.
Terms of the transaction were not revealed.
Founded in 2012, WPC is a Brisbane and Melbourne-based team of interactive engineers and developers who build games, apps, interactive installations and AR/VR/MR solutions.
WPC has working with Deloitte over recent years including the ANZ Virtual Garden in Sydney’s Martin Place – a three storey high interactive garden installation.
The team will form a new Digital Emerging Technology team within Deloitte Digital, in Deloitte’s Consulting practice, and will be led by Deloitte Digital Lead Partner, Steve Hallam.
The transaction will see Jack Gillespie, WPC CEO, join Deloitte as a Director. Paul Stapelberg COO, Nic Gomez Co-Founder and Creative Director and Leigh Mannes Technical Director will come on board as Managers.
WPC’s 11-strong team will join Deloitte’s Brisbane and Melbourne offices, working alongside Deloitte’s new Creative Brand & Media team to bring clients cutting edge creative experiences.
Deloitte’s Brand Creative & Media team is lead by Adrian Mills, David Phillips and Matt Lawson who joined Deloitte Digital from the Melbourne agency McCann.
“Deloitte is a leader in digital innovation and technology. The WPC team will further drive our business expertise and design capabilities to enhance integrated and creative solutions to help our clients solve their most complex problems,” said Cindy Hook, Deloitte Australia CEO.
Deloitte Consulting Managing Partner, Robert Hillard said the transaction was a logical extension to its previous acquisitions.
“We’re expanding on the capabilities introduced by Kid Neon in terms of building architectural visualisations and we’re building on our ability to deliver real brand experiences through our Creative Brand & Media team,” Hillard said.
Deloitte Digital Lead Partner, Steve Hallam said: “We believe emerging technologies will have a profound impact on both organisations and individuals. Bringing WPC team’s engineering expertise in-house is a natural evolution of our end-to-end digital offerings to use fringe and emerging technologies for our clients.
“WPC’s deep technical understanding allows us to move from the realm of generating great creative ideas into also building and delivering them, which is really exciting.”
WPC CEO, Jack Gillespie said: “Our team has worked with Deloitte on some cutting edge projects over the past couple of years and we’re thrilled to integrate our technical expertise into Deloitte Digital’s existing creative capability. For an organisation of Deloitte’s scale to bring an established emerging technology team in-house is a huge step forward for the industry.