(Boomi) has appointed Ajit Melarkode as its managing director for Asia-Pacific and Japan (APJ) to expand existing and drive new revenue opportunities to capitalise on strong demand for cloud-based integration.
Melarkode joins Boomi with more than 25 years’ experience in the APJ, US and European IT industries, including senior positions across ITO, BPO, cloud, data and applications businesses.
In his most recent role at Virtustream, a subsidiary of Dell Technologies, Melarkode was responsible for the company’s expansion in APJ. Prior, he held leadership positions at Rackspace and Unisys.
As head of APJ, Melarkode is tasked with leading the growth of Boomi across the region, where the company says it has experienced unprecedented traction since embarking on its expansion plans in 2016.
With the growing demand for integration platform-as-a-service (iPaaS) in both developed and emerging markets, Melarkode will be responsible for driving the whole-of-region expansion strategy as well as strengthening partner and customer relationships.
Commenting on his appointment, Melarkode said, “APJ is a compilation of extremely diverse markets – some quite mature, and others only just beginning to realise the need for digital transformation.”
He said there is a prevailing sense of urgency within progressive organisations to move away from legacy on-premises integration solutions, which are restrictive and inflexible, to cloud-based options like integration platform-as-a-service (iPaaS) that are much easier to use, and therefore more suited to business decision-making.
“In the short term, the opportunity for us as a company is to further analyse this region to address the needs of organisations operating in any given nation while adhering to the governance that regulates them,” said Melarkode.
“We will continue to build out our partner and customer ecosystem by driving the right levels of engagement to equip those partners and customers with solutions that help them unlock data and use it to drive modernisation strategies. This will help organisations fast-track adoption of technologies such as artificial intelligence (AI) and the Internet of Things (IoT) as they develop prominence in both modern and less mature economies.”
Melarkode is based in Singapore and reports to Boomi Senior VP, Will Corkery.
“Boomi’s successful expansion in APJ is underscored by a healthy appetite for technologies that make companies operate more efficiency, deliver projects quicker, and fast-track revenue opportunities,” said Corkery.
“Ajit’s trifecta of expertise – in business leadership, the region, and data management – will ensure we are not only delivering cloud-based integration but providing solutions that are localised and tailored to accelerate business outcomes within the region.”