Following four years leading Deliveroo’s local operation, country manager Levi Aron is leaving the food delivery company to pursue external opportunities.
Deliveroo is now on the hunt for a new GM for Australia. In the interim, Merten Wulfert, managing director for APAC and Middle East will take over the day-to-day management in Australia.
Wulfert joined Deliveroo in April 2015, first as director of international expansion and since July 2017, as managing director for APAC and Middle East.
Greg Ellis, who was the CEO of REA from 2008 to 2014, will become senior adviser to Deliveroo Australia. According to the company, Ellis will play a key strategic advisory role, aiding the Deliveroo’s next phase of growth and expansion.
Aron, pictured above in Deliveroo’s rider uniform, was key to launching the brand down under in November 2015. During his tenure Deliveroo has grown rapidly, it now works with 11,000 restaurants across 13 Australian cities, with 8,000 riders and reaches 11 million Australians.
A spokesperson for Deliveroo said, “After building Deliveroo into a leading service across Australia, Levi has decided to move on.
“Everyone at Deliveroo is extremely grateful for his hard work and wishes him well for the future.
“Deliveroo’s mission is to become the definitive food company and will focus in Australia on making sure people can have amazing food whenever and wherever they want it.”
The company says the new leadership team demonstrates its continued commitment to the company’s growth in Australia by focusing on selection, innovation and service.