Criteo has once again strongly denied claims its platform is riddled with suspicious advertising, describing them as unsubstantiated and false while also declining to directly address criticisms raised by an analysis of actual campaign data.
Our cover story on Monday outlined the concerns raised by ad fraud consultancy Method Media Intelligence and investment house Gotham City Research which began coverage of the stock recently.
MMI analysed the campaign performance of its client Ivory Ella which spent over a million dollars with Criteo while GCR did its own investigation to test and validate some of the claims in the MMI report. On the basis of its work GCR say it believed 50 per cent of Criteo’s revenues originates from suspect sources.
Criteo responded overnight telling which-50 via a written statement from its corporate headquarters, “The allegations published by Gotham City include a number of unsubstantiated and false claims directed at Criteo and its business model. Criteo’s 90%+ customer retention rate demonstrates that our system not only provides real value for our clients but sets the global standard. Ensuring high traffic quality is a key component of Criteo’s business model. Criteo regularly conducts external audits with renowned third parties on its traffic which do not correlate with the accusations of Gotham City’s report.”