Cricket Hong Kong has entered into a partnership with Accenture and Cricket Australia to improve the digital experience for its fans.
As digital and video partners, Accenture and Cricket Australia will deliver the first official Cricket Hong Kong mobile app.
The campaign is centred around the Hong Kong World Sixes (28-29 Oct.) and Hong Kong T20 Blitz (6-11 Feb. 2018). During the tournaments, users of the app will be able to access comprehensive match statistics and live text commentary, capturing team, player and match data.
The app, which will be available for free beginning Oct. 27 in the App Store for iPhone and other iOS devices and in Google’s Play Store for Android devices, will provide cricket fans with video on demand, exclusive interviews with the participating teams and players and the latest news for two upcoming tournaments, the Sixes and the Blitz.
In keeping with Cricket Hong Kong’s commitment to introducing ‘Sixes 2.0’ on the tournament’s first staging since 2012, fans inside the Kowloon Cricket Club, host venue for the Sixes, will be able to download and explore the app using the free wi-fi provided by the tournament for local spectators.
Cricket Hong Kong Director Jonathan Cummings said, “Through a collaborative contract with Accenture and Cricket Australia, we are providing innovative ways for fans to engage with the sport.”
“Our vision is to introduce our showcase events to new audiences around the world and we are confident that we will be able to do that by working closely with our new partners,” he said.
Finn Bradshaw, head of digital at Cricket Australia, said, “Our award-winning digital products have transformed the way Australian fans engage with cricket. We’re proud to be able to assist other cricket boards in growing the size and passion of their fan base with world-class digital experiences.”
James Kim, a managing director at Accenture who serves as the company’s digital lead within its Communications, Media & Technology operating group in Asia-Pacific, said, “It’s an exciting time to be involved in sport, and the Sixes and the Blitz are two highly entertaining tournaments perfectly aligned for delivering digital experiences.”
“Sport is unpredictable and continues to evolve, much like the expectations of Cricket fans, so it’s important to constantly innovate to provide fans with the best experience possible by bringing them all of the action in the most exciting way.”