Consumers say they would use artificial intelligence if it helps them save time and money. That’s the finding from a recent survey by Gartner.
The survey found 58 per cent of respondents would use AI if it helps them save time by taking over some tasks and 53 per cent said they would use it if it helps them save money.
The research comes from the 2018 Gartner consumer AI perceptions study.
Stephanie Baghdassarian, research director at Gartner said, “AI is among the technologies that consumers consider using for tangible and more ‘serious’ benefits, as opposed to socialising, projecting self-image and having fun — three common reasons for using other personal technologies.
“We can think of AI being able to look for the best deal for a specific purchase, or find the best route to a particular destination, enabling to save money on toll payments and fuel.”
The research showed 47 per cent would use AI if it gave them easier access to information, such as travel and transportation directions and details of their everyday consumption of goods.
More than 70 per cent of respondents feel comfortable with AI analysing their vital signs, and with AI identification of voice and facial features to keep transactions secure.
However, when it comes to AI examining emotion in voices or facial expressions, 52 per cent of respondents do not want AI to analyse their facial expressions to understand how they feel.
Furthermore, 63 per cent do not want AI to take an always-on listening approach to get to know them better.
When it comes to privacy, consumers are skeptical about the use of AI and are concerned about what it may mean.
Anthony Mullen, research director at Gartner said, “65 per cent of respondents believe that AI will destroy their privacy, rather than improve it.
“As the shift to communicate with systems from humans to machines will accelerate, IT leaders must tailor AI’s approaches to customer engagement by persona to persona in order to cater for varying views and preferences. In addition, they need to respect user privacy as well as use AI tools to support privacy and transparency goals.”