The trick with social media is that it is a great leveler. Many of the top social shares we discover in the Chatter Report come from very predictable sources — tech publications or management consultants. But not always. This week’s top ecommerce social share was a link through to

Despite the rise of smartphone usage in retail by Australia’s shoppers, most Australian retailers have yet to adopt sophisticated mobile strategies. A joint mobile commerce study from NetSuite and the Australian Retailers Association, conducted by Frost & Sullivan, has revealed that local retailers remain largely unprepared for mobile commerce. While

  Lessons for bankers, platform proliferation, real estate propaganda and an new power player in online retail dominated the conversation this week, in our latest Omni-channel Chatter report. Each weekday the KINSHIP digital/Which-50 Chatter Report identifies the most influential conversation starters of the last week across the global social realm,

Around the world, leaders of the retail and consumer goods sector have rapidly switched their focus beyond economic uncertainty to digital transformation, according to a study by KPMG and The Consumer Goods Forum. According to the authors, “More than any previous year, the focus of executive attention has shifted from

NetSuite’s acquisition of Venda, the importance of agility in retail, in-store and online integration, and a survey into milennial customer experience, headline our third omni-channel Chatter Report. Each weekday the KINSHIP digital/Which-50 Chatter Report identifies the most influential conversation starters of the last week around the global social realm, and

Oneflare, the online home services marketplace, has acquired Renovate Forum, which it says is Australia’s largest community for renovators seeking advice and expert opinion, and which attracts half a million visits a month. The site also has a membership of 40,000. For its part, Oneflare is a startup looking to

It is less than six months since the Bitcoin movement faced its greatest crisis (or experienced deliverance, depending on your perspective): the collapse of the largest Bitcoin exhange, Mt Gox. And after it was subsequently revealed that almost half a billion dollars worth of Bitcoins had been stolen from the exchange,

  The burgeoning impact of online commerce in South East Asia, and attempts by incumbent domestic retailers in India to hold back the tide, featured prominently in the worldwide social media conversations about ecommerce this week, according to our daily Chatter Report. Meanwhile, Econsultancy’s list of ten retail and ecommerce

  In our third KINSHIP digital/Which-50 Chatter Report we reveal the most influential omni-channel chatter in the social stream worldwide this week. The importance of cloud computing, top tips for omni-channel selling and the impact of digital on the retail workforce lead the global conversation this week. All up there

Customer relationship management systems make it possible to target consumer needs more precisely. Digital marketing platforms married to analytics are then able to render behavioural insights into real-world personalised campaign outcomes. Everyone is happy — the consumer gets more targeted offers and the vendor get a more efficient path to sale.