Coles has signed a multi-year partnership with Optus Business encompassing digital network and telecommunications services. The companies say he deal will provide a range of benefits to to the supermarket’s customers and team members.

The strategic alliance delivers high capacity fibre services across Coles’ retail, distribution and support centres nationally. The telco said this would improve performance and unlocking new opportunities to introduce innovative business solutions and technologies.

Coles customers will also see new Optus-powered products in store and online, and flybuys members will have new ways to earn points with Optus offers.

“The increased speeds and capacity of this new network give us the flexibility to rapidly increase the speed at which our stores can access and transfer data,” said Coles Chief Information and Digital Officer, Roger Sniezek

“We are delighted to be partnering with Optus to leverage the speed, flexibility and agility of the new network, implement new digital initiatives, and ensure we are well-placed to take advantage of emerging technologies in coming years.

Optus said its network will make life easier for team members in store by reducing the time taken to complete regular processes, improving productivity and allowing more time to focus on customer service

As part of the rollout of the new infrastructure, Optus will work directly with Coles’ own digital and technology teams to provide them with the skills to fully utilise the capabilities of the network and drive innovation and productivity across the business.

Optus will also provide corporate mobile telephony services for Coles across Australia for voice and data.

“Optus is pleased to be partnering with Coles to provide an enterprise-grade network and a range of information and communication technology services that will accelerate the digitalisation of the Coles store network and enable an even better shopping experience for customers,” said Optus Business Managing Director John Paitaridis.

“Both Coles and Optus Business share a passion for customer service, which is at the heart of our strategic partnership. Our collaboration will help make the lives of more than 115,000 Coles team members easier and we look forward to working with Coles on future initiatives.”

Optus will partner with NBN Co to deploy fibre connections to Coles supermarkets, liquor stores, Coles Express convenience stores, distribution centres and store support centres.

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