Adobe, Coles and Flamingo have joined the board of The Association for Data-driven Marketing and Advertising (ADMA), replacing David Bowie of SAS, Andy Pontin of BDDO Clemenger Sydney and Damian Eales of News Corp.
Specifically, the new appointments are Paul Robson of Adobe, Roger Sniezek ofColes, and Dr. Catriona Wallace representing Flamingo Customer Experience.
According to Jodie Sangster, CEO ADMA , “It is imperative to ensure that our Board is populated by leading authorities in ADMA’s five pillars of data, content, creativity, technology and customer in order to effectively advocate for our growing membership from across the marketing and advertising spectrum.”
Sangster said “Our three new members are some of Australia’s most respected experts in the fields of technology, marketing, data and customer experience and will complement our dynamic and active Board.”
Robson is President of Adobe Asia Pacific, and was previously Vice President and General Manager for HP’s Networking Division across Asia Pacific and Japan. He is also a founding director of startup Wedding Gifts Direct, and a non-executive board member of Tresillian.
Sniezek is Digital and Financial Services Director at Coles, where he is responsible for leading the IT, Financial Services and FlyBuys team, instrumental in Coles’ continued evolution towards more personalised customer marketing. In a previous role, Sniezek launched the UK’s largest loyalty program: Nectar.
“Advances in technology and data capabilities are moving the marketing industry closer to a truly personalised customer experience. I’m looking forward to bringing my experience in this area to the ADMA Board in order to help marketers and advertisers ensure best practice in the responsible use of customer data,” he said.
Wallace is the Founder and CEO of customer personalisation software company Flamingo. Originally Australian-based, Flamingo is now based out of Silicon Valley. Wallace was recently awarded the Pearcey Foundation Tech Entrepreneurs Award, and she was previously inducted into the Australian Business Women’s Hall of Fame and is a Telstra Business Award winner. More importantly, she is considered one of the world’s leading thinkers on customer experience and innovation.