Independent marketing software company Cheetah Digital has inked a new partnership with Melbourne-based martech consultancy Blended Digital to accelerate the adoption of the Cheetah Digital Customer Engagement Suite in the APAC market.

The solution is built for enterprise marketers to help brands to transform their marketing and deliver personalised experiences, cross-channel messaging, and loyalty strategies.

Blended Digital is working with Cheetah Digital to help brands in their digital transformation efforts, Customer Engagement Suite adoption, CRM lifecycle strategy, and zero-party data collection support.

“Partnerships are key to our global expansion, and Blended Digital was the ideal choice for us for more than one reason,” said Billy Loizou, Vice President of Go to Market APAC, Cheetah Digital. 

“Not only does Blended Digital share our affinity for data-driven marketing, but also, the belief in technology to improve brand’s understanding of their customers through engagement preferences, buying habits, interests and digital experience with the brand itself.”

Adam Crow, CEO of Blended Digital said, “Blended Digital was founded on a mission to help organisations struggling in the complex world of enterprise processes, data and platforms to increase value from their marketing technology investments.” 

“Cheetah Digital perfectly aligns with our mission as it stands above the rest in helping brands manage complex data and workflows to create truly personalised cross-channel customer experiences at scale. We look forward to working with Cheetah Digital and scaling our professional services to drive success for clients in their business and customer experience transformation efforts.” 

This announcement follows Cheetah Digital’s launch of the Customer Engagement Suite in Japan and partnership with Dentsu Digital to support loyalty strategies for Japanese brands. 

Previous post

Netflix’s US competition bites but international ‘headstart’ sees millions more subscribers added in Q4

Next post

Woolworths surpasses Telstra as Australia’s most valuable brand

Join the digital transformation discussion and sign up for the Which-50 Irregular Insights newsletter.