Chatter Report: The most influential people in the digital transformation social stream this week

Altimeter’s insights, the importance of people, Luxury’s digital embrace and how large companies are engaging with transformation dominate this week’s digital transformation Chatter Report.

Each weekday the KINSHIP digital/Which-50 Chatter Report identifies the most influential conversation starters of the last week around the global social realm, and once a week we focus on digital disruption chatter. This week there were just under 6000 mentions, with news sites pipping Twitter as the main driver – a first for the Chatter Report.

Altimeter’s Brian Solis is rapidly building a brand for himself as the go-to person for research into digital transformation. Solis was one of the co-authors of two pieces of research by Altimeter this year into disruption and transformation and those reports have informed much of the debate lately.

This week for instance, Solis himself noted that “The vast majority of people claim they are undergoing digital transformation, even though most don’t know what it is.” He was referring to a Forbe’s report on his research  which said among other things, “Companies revealed this surprising level of ignorance” around transformation.

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(Brian Solis. Image source: Twitter)

According to Forbes contributor Jason Bloomberg, “Certainly most firms’ customers are becoming increasingly wired and tech-savvy, and thus companies must keep up with their dynamic customer landscape. Simply adding new mobile and social channels, however, belies the internal organizational transformation necessary to both meet changing customer demands and to do so quickly. “

Solis featured several times in our research this week. For instance Paul Taylor tweeted that for most organisations, the real impediment to transformation is company culture. He linked through to a TheNextWeb article written by Solis himself.  (BTW that grinding noise you here is R Ray Wang of Constellation Research gnashing his teeth. Until Solis staked a peg in the turf, Wang pretty much had a lock on the digital disruption Chatterverse.)

In the story Solis writes, “Even though digital transformation implies a technology first approach, it is in fact a much more human process. Everything begins with understanding where and how traditional strategies and models stray from the activities and expectations of digital customers. Change then becomes informed by gaps and opportunities that emerge as a result.”

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Every business is a software business

BMW seems to have taken to heart Marc Andreessen’s famous observation in the WSJ in 2011 that software is eating in the world, at least according to Subrahmanyam KVJ. His observation that “More large firms are realizing the imperativeness of digital transformation. BMW is slowly becoming a software company” linked through to a WSJ tech blog called German Industry Increasingly Looking to Startups for Innovation which was written by Stephen Dorner and Chase Gummer.

Entrepreneur magazine shared a link to one of its reports titled, “Don’t miss the digital transformation in Luxury brand marketing.”  The article by contributor Rohan Ayyar notes that “While nearly every industry across-the-board, from banking to real estate to automobiles to retail, suffered debilitating cuts in their growth trajectories with the financial crisis of 2008, one industry did swimmingly well, against all expectations. Contrary to what one would expect, the luxury goods never really saw gray days during the financial crisis, thanks the slow but steady transformation that has been going on in that market.”

Finally, Dion Hinchcliffe featured twice in this week’s digital transformation Chatter Report. His first tweet referenced the Altimeter research and made the same point as Solis, while his second, “Why human capital must fuel digital transformation” pushed through to the Enterprise Irregulars blog by Sameer Patel which argued “Human Capital is at the center of this evolution to digital but it will require leadership and a rethinking of what goals and performance means as strategy and execution levers change, the new role of creators, marketers and sellers of digital products, both the need to learn and un-learn competencies, and real-time resource and skills analytics. “

Who to Follow

@BrianSolis: Digital transformation researcher and consultant

@PaulBromford: Experimenter/meddler/questioner at @BromfordLab – part of the @Bromford family. Follow for social innovation and non-commital futurism.

@SuB8u : Telecom, Media and Digital Transformation consultant

@dhinchcliffe : Chief Strategy Officer, business strategist, enterprise architect, keynote speaker, book author, blogger, & consultant on #socbiz & next-gen enterprises.

@EntMagazine : Twitter account of Entrepreneur.com “Inspiring, informing and celebrating entrepreneurs since 1973. “

What to read

Forbes:  Digital Transformation by Any Other Name?

TheNextWeb: Digital Darwinism: Transforming your business in the #selfie era

WSJ.com Why software is eating the world

WSJ Blogs: German Industry Increasingly Looking to Startups for Innovation and written by Stephen Dorner and Chase Gummer.

Entrepreneur.com Don’t miss the digital transformation in Luxury brand marketing

Enterprise Irregulars Why Human Capital must fuel Digital Transformation

About the Authors

 Mike Green is the CEO of KINSHIP digital. Andrew Birmingham is the editor and publisher of Which-50.

The Chatter Report is an initiative of the Which-50 Digital Intelligence Unit

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