Australian ecommerce business Catch Group has expanded to New Zealand with the launch of CatchOfTheDay.co.nz. The New Zealand launch is the first in a number of new markets the Group is looking to enter as part of its broader growth strategy, with plans to also extend into South-East Asia.

Catch Group said it saw an opportunity to further build out its presence in the New Zealand market with a dedicated retail offering to bring greater choice and value to New Zealand shoppers. The ecommerce group already has an established footprint in New Zealand.

In 2017, the company acquired the iconic New Zealand childrenswear brand Pumpkin Patch, reinventing the much loved brand for today’s shopper and re-launching it recently online. Catch is also currently trading on the TradeMe marketplace.

“Expanding into New Zealand is a logical extension for Catch. We already have a good customer base through our online store on TradeMe and now, we look forward to offering New Zealand customers a richer shopping experience with a dedicated online store offering the amazing deals Catch is known for, coupled with fast shipping and a huge catalogue of products,” said Nati Harpaz, CEO Catch Group.

CatchOfTheDay.co.nz will have around 30,000 products on offer across categories such as fashion, homewares, sporting goods, cosmetics, toys and more. Brands on offer include major labels such as ASICS, Adidas, Birkenstock, NARS, Benefit, Maybelline, Nintendo & Sony.  Shipping is with DHL, with average shipping price NZD$9.95.

Catch Group’s expansion into New Zealand follows the Group’s recent move into telecommunications, with the launch of Catch Connect, in partnership with Optus. In December the group also announced a series of strategic transactions with Lux Group to focus its operations and bolster its position as the leading diversified products ecommerce group in Australia.

It also successfully grew its marketplace offering to over 1.1 million SKUs, with over 1,000 sellers now on the platform. [This week Amazon.com.au reached 10,000 sellers on its marketplace, around half of those are based in China, according to data from Marketplace Pulse.]

“We will continue to explore growth opportunities that allow us to offer our customers more choice and value. Whether that is through launching new online stores, expanding into new markets or through strategic partnerships,” said Harpaz.

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