Ecommerce company Catch Group has announced two new deals in the last week aimed at expanding the the Melbourne company’s business.

Last week Catch Group launched Mamamia Shopping, an ecommerce marketplace hosted on the women’s lifestyle publication Mamamia.

Today Catch Group has entered the telco business, selling prepaid mobile plans in partnership with Optus under the banner Catch Connect.

Catch Group isn’t the only ecommerce company continuing to find new things to sell, Kogan (which already phone plans) is now providing health insurance and life insurance. The ecommerce company has also announced it plans to sell NBN services in 2018.

Catch Connect will initially offer prepaid mobile 30 and 90 day plans and prepaid data 30 day plans. Users on selected plans will receive shopping vouchers that can be used towards purchases made on Catch.com.au.

“Our customers prioritise choice and value, so when it came to designing Catch Connect, we wanted to create a unique and differentiated offering that delivers additional value to users,” said Catch Group CEO Nati Harpaz.

“The varied range of prepaid mobile products offer some of the best deals in the market, all powered by Optus’ superfast and reliable 4G Plus mobile network, which is a major win for consumers.”

Stuart Bird, Managing Director of Optus Wholesale and Satellite, said the partnership promotes competition and choice in the Australian market.

“Both Catch Group and Optus are known for using innovation and technology to improve customer experience, and this is clearly reflected in this new mobile service,” Bird said.

Over the past year Catch Group has also launched an online marketplace, acquired and relaunched the Pumpkin Patch brand, and streamlined its business units through a series of strategic transactions with Lux Group.

As part of that deal announced in December, Catch Group acquired Lux Group’s Brands Exclusive and TheHome, which will complement Catch.com.au, GroceryRun, Mumgo and Pumpkin Patch.

While Lux Group acquired Catch Group’s travel businesses, which include BonVoyage and Scoopon Travel, which sit alongside its existing business Luxury Escapes.

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