Auto technology company Carbar and Jaguar Australia have teamed up to launch a new manufacturer-powered luxury car subscription service

Customers will be able to rent the new F-Pace AWD. The service is available now from $389 a week in Sydney, Melbourne and Brisbane. 

All of Carbar’s perks, including maintenance, roadside assistance, insurance, registration, and ongoing car services discounts are included in the subscription cost. 

Carbar, which will help Jaguar Land Rover (JLR) administer the service, will also deliver the car to the customer upon sign up.

Mark Cameron, managing director of Jaguar Australia said, “The way in which we use a car is changing, and we aim to be ahead of the curve. 

“We expect to see demand for this service both from consumers and corporate clients, who may be considering a novated lease on a new car, but want more flexibility.”

Jaguar Australia said it is an early mover in Australia amid a global trend of manufacturers launching their own car subscription service. It builds on its earlier launch of its UK subscription service Carpe.

Des Hang, co-founder and CEO of Carbar said, “We’re thrilled to partner with Jaguar Australia, and help them pioneer this new market in Australia for flexible car ownership. 

 “Since we launched our offering in August last year, Carbar’s seen a distinct uptick in the number of consumers opting for subscription over outright ownership. With manufacturers now joining in on the trend, we expect this to climb even further, faster.”

In July, IAG acquired a majority stake in Carbar, when the start-up raised $16.8 million from the insurance company and private investors. 

Carbar is an Australian car subscription provider. The Melbourne-based company also provides technology for Australians to buy and sell their cars. 

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