Campaign Monitor has acquired ecommerce marketing platform Conversio which will form the basis of its new product offering designed for smaller retailers. 

The company, which was originally founded in Australia, signalled earlier this year it was on the hunt for acquisitions which would help it expand into new verticals and geographies. 

Campaign Monitor is today part of CM Group, a family of global marketing technology brand which was formed after global venture capital and private equity firm Insight Venture Partners acquired a majority stake in Campaign Monitor in 2014. 

The acquisition of Conversio was finalised in August and the new marketing automation product is designed for retail businesses to accelerate their growth through the use of advanced email marketing.

“Conversio is one of the most highly rated and highly reviewed applications in the Shopify store,” said Wellford Dillard, CEO of CM Group. 

“Bringing them into the CM Group portfolio as CM Commerce is another step towards our strategy of having an ideal solution for every marketer and organisation. With this acquisition, we now have an offering for ecommerce businesses at each stage of their growth journey, beginning with CM Commerce and continuing with Sailthru as they expand their business and increase in sophistication.”

CM Commerce integrates with Shopify, WooCommerce and Big Commerce, allowing small business owners to easily integrate their storefronts with the platform to begin using features such as abandoned cart emails, post-purchase surveys, and product reviews.

“Small business owners, especially those who rely on ecommerce to drive sales, are often boot- strapping their businesses. They typically don’t have access to expert marketing resources. CM Commerce is here to change that,” said Cody Bender, chief product officer at CM Group. 

“We set out to make it as easy as possible for ecommerce businesses to get started with email marketing. Between the turnkey integrations we offer with the most popular ecommerce platforms and a library of ecommerce-focused pre-built campaigns, businesses can start sending email campaigns almost immediately.”

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