Cameron Dinnie is the new Customer Success Director for the Asia-Pacific region at programmatic advertising platform Pubmatic.
He was formerly head of programmatic in Australia for CHE Proximity, where he hired and built a team of traders and analysts that brought media, creative and data together into one division. And prior to that role, Dinnie was head of programmatic at advertising sales house MCN where he started in 2004, responsible for trading across the TEN Network, Telstra Media and Foxtel Digital assets. He also led the roll out of MCN’s programmatic TV offering.
“We are looking forward to Cameron making a significant impact in the APAC region for PubMatic, and benefiting from his significant experience in publisher-led monetisation, as that is our focus globally, and in the region,” said Pubmatic APAC Vice President Jason Barnes.
According to Barnes, the company’s regional growth has been underpinned by the growing adoption of header bidding and wrapper technology, along with increased mobile and video monetisation for its publisher clients.
Sydney-based Dinnie said he believed there was considerable upside for publishers seeking to use programmatic advertising effectively, and to boost the prices (CPM’s) they received for their digital advertising inventory.
“We are at the beginning of the programmatic revolution for publishers in the region and I see my role at Pubmatic as helping our publisher clients get the best out of their technology investments,” said Dinnie.
“My goal is to apply my experience and knowledge to help publishers manage complexity and help them implement the best solution so they can meet their business objectives.”
Dinnie’s priority growth markets for Pubmatic in the region are India, Japan, Singapore, Australia, New Zealand, Thailand, and Vietnam.