Bunnings plans to launch an online marketplace, called MarketLink, as the home improvement retailer expands its digital offering.
The retailer has been a latecomer to ecommerce, with Bunnings’ Managing Director, Mike Schneider saying earlier this year the business has been building its digital capability “which is less about selling products online,” and more about bringing suppliers, customers and staff into its ecosystem.
The new marketplace, which is expected to be live in November, has already had interest from a variety of home and lifestyle retailers and manufacturers.
Third parties will need to qualify for Bunnings’ Trusted Sellers Program to be able to have their products listed on the Bunnings website, which is the third most visited shopping and classified site in Australia.
“We’ve had a very positive response from sellers and we already have more than 8,000 products ready for launch on MarketLink in November,” Schneider said.
Bunnings’ marketplace will off a wider range of home and lifestyle products that are not currently available in store including indoor furniture, whitegoods and kitchen appliances, home entertainment, kitchenware and homeware.
“This is about creating a highly curated range of products that extends and complements our in-store range, creating a one stop shop for our customers’ home and lifestyle needs – everything from the front gate to the back fence,” Schneider said.
“Our focus is on getting the offer right and we won’t launch until we’re comfortable that the offer is competitive and will be one that is valued by our customers.”
Following Amazon and eBay’s example, marketplaces have found favour with a variety of other retailers over recent years as they rapidly expand product range which attracts more shoppers. However, to be successful, the marketplace needs to provide the appropriate infrastructure, such as logistics and marketing, to appeal to sellers.