After a busy year of acquisitions Adobe CEO Shantanu Narayen is overhauling Adobe’s Digital Experience business to make room for Marketo and Magento.

As part of the reorganisation, executive vice president and GM of its Digital Experience business Brad Rencher will be leaving the company. Rencher joined Adobe in 2009 as part of the company’s acquisition of Omniture and has been at the helm of the Digital Experience business as it has grown over the past decade.

Adobe’s experience cloud business now includes ecommerce platform Magento which it acquired in June 2018 for $US1.68 billion and marketing automation platform Marketo, bought for $4.75 billion in September.

Well established business in their own rights, the addition of Magento and Marketo means Adobe now plans to create a broad new organisation that includes product, sales, marketing, services and support. Narayen will oversee this newly aligned business until a new leader is identified. Rencher will stay on as a special advisor to ensure a smooth transition.

“Brad has had a tremendous impact at Adobe, helping establish our vision for digital marketing as well as driving our growth and leadership in the broader digital experience category,” said Narayen.

“I have valued my partnership with Brad over the past decade, thank him for his tremendous contributions and wish him every success.”   

Adobe also recently appointed two new directors to its board, Leeny Oberg and Dheeraj Pandey.

Oberg served as the CFO of Marriott International since 2016. Prior to that role, she was the CFO for The Ritz-Carlton Hotel Company, a wholly-owned subsidiary of Marriott.

Pandey is the founder, CEO and chairman of Nutanix, a global leader in enterprise cloud software and hyperconverged infrastructure solutions. Prior to founding Nutanix, Pandey was the vice president of engineering at Aster Data, now Teradata.

“Leeny and Dheeraj are welcome additions to Adobe’s board. Their expertise and leadership will be invaluable as Adobe continues to empower more people to create, and as we broaden our appeal to the enterprise and reimagine the digital experiences we deliver to customers,” said Narayen.

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