Sell-side platform PubMatic has announced a partnership with Australian creative ad technology firm Bonzai to provide advertisers with high impact rich media advertising.
Bonzai’s platform makes it easy for brands to rapidly develop and deploy many different create options across devices, allowing its clients to better exploit programmatic opportunities.
The move is in response to the growing trend that has seen brands shift their spends to programmatic channels, which in turn has seen the demand for high impact engaging formats is on the rise.
The deal between the parties is designed to simplify the process by which advertisers buy rich media at scale across the Australia and New Zealand (ANZ) markets.
The partnership will offer Bonzai’s high impact formats like TruSkin & ScrollX, available at scale across PubMatic’s premium publishers, including ESPN, Bauer and Daily Mail Australia, according to a statement announcing the deal.
“A central part of ensuring trust and transparency within programmatic is delivering the best advertising experience,” said Peter Barry, country manager, ANZ at PubMatic. “As the industry matures we are seeing the benefits of data and scale being applied to high-impact ad units in addition to standard display and video.”
For his part, Bonzai CEO, Rahul Pandey said, “Democratising rich media solutions in a transparent and brand safe environment is at the heart of what we do at Bonzai.”
“Advertisers need to build highly visual ad experiences to get the attention of time-poor consumers. We will continue to deepen our high impact programmatic solutions in Australia through our partnerships with DSPs and SSPs. This new integration is another significant milestone in that direction,” he said.