Programmatic creative management platform Bonzai has announced a new partnership with Adobe Advertising Cloud. Indeed, around 200 sites are already using the integrated solution across Australia, New Zealand, and South-East Asia.
The deal will enable marketers and advertisers who use Adobe Advertising Cloud to access Bonzai’s creative formats for their in-house campaigns, ensuring high- impact for brands across channels and devices, the companies say. The partnership will see Bonzai integrated into Adobe’s DSP, and follows the platform’s other integrations with Apple, Google, and Mopub.
Bonzai says its platform aims to make it easy and accessible for brands to rapidly develop and deploy highly engaging experiences.
The partnership is set to make Bonzai’s flagship high-impact programmatic formats like TruSkin, ScrollX, and Portal available at scale to any marketer or advertiser using Adobe Advertising Cloud, including those who have taken their marketing in house. Integrated in this innovative way, Bonzai can save creative production time by up to 60 per cent.
Adobe Advertising Cloud’s clients can now build, serve and analyse high impact creatives across multiple premium publishers using their own media deals, according to the parties.
Bonzai CEO and Founder, Rahul Pandey, said Adobe approached the company for the integration, following increasing requests from its customers.
“The partnership with Adobe demonstrates the urgent need for marketers and advertisers to be more empowered with an accessible and agile solution that enables them to deliver exceptional brand experiences to customers.”
“With this integration, Adobe’s customers can access Australia’s most powerful ad-formats like TruSkin, ScrollX, Portal across devices. These formats are driving a much higher audience engagement and delivering goals for the marketers. Bonzai is excited with this integration and takes these formats to a larger set of customers through Adobe’s Marketing Cloud.”
Cassandra Tan, Head of Partnerships, APAC for Adobe Advertising Cloud said,Adobe Advertising Cloud wants to help brands deliver connected advertising experiences across Search, DSP and Creative. “Integration with Bonzai opens up new ad formats and creative experiences that our brands can use to engage their audiences in new ways, which we’re excited about.”