Most consumers who shop on Black Friday and Cyber Monday are increasing the size of their orders every year according to new research from CouriersPlease.
The study showed 66 per cent of Aussies who shopped on either Black Friday or Cyber Monday are growing their orders yearly.
Only one third of Australians shop on these two days, however, 75 per cent surveyed recognise the value of the discounts being offered.
Three quarters surveyed said the sales are getting better every year. These are made up of 33 per cent who say the discounts are generally bigger each year, 21 per cent say they find better items on sale, and 21 per cent who say more items are on sale during these events each year.
According to CouriersPlease, the older the shopper the less likely they are to have shopped during these days.
Australians under 30 take advantage of Black Friday and Cyber Monday sales more than any other age group. 58 per cent of under 30s have purchased items during these shopping events. This compares with just 32 per cent of those in their 40s, 25 per cent in their 50s, and only 10 per cent of over-60s.
This year Black Friday falls on November 29 and Cyber Monday on December second.
Jessica Ip, head of commercial and transformation at CouriersPlease said, “We expect that Black Friday and Cyber Monday will attract an even higher volume of sales this year, as the events take place a week later than in 2018.
“This will result in the events coinciding with the Christmas shopping period. We anticipate that astute shoppers will wait until these global events to save on their Christmas shopping.”
Younger age groups are also spending more. Among 18 to 29-year-olds who have shopped the two events, 72 per cent have been spending more in the last two years. This percentage decreases further the older the age group, down to 58 per cent of over-60s.
When comparing shoppers to the US market, the study found that 44 per cent of WA residents have shopped during Black Friday and Cyber Monday than those in any other state. The ACT had the least amount of shoppers during these events, at 25 per cent.
Among those who have shopped during these events, ACT and QLD residents have increased their shopping the most in the last two years at 75 per cent and 72 per cent, respectively, compared with 65 per cent of NSW residents.
Ip said, “In the week following Black Friday and Cyber Monday from 2016 to 2017 to 2018, we have seen an 8-10 per cent increase in parcel delivery volumes. As these global shopping events gain more traction locally, with more retailers offering better discounts and products both online and in-store, we expect these sales will grow from strength to strength each year.”