Ex-AdRoll boss Ben Sharp has been appointed managing director of ADMA.

The industry association is in the process of appointing new leaders following the resignation of ADMA CEO Jodie Sangster, who announced earlier this month she is joining IBM Watson.

Ben Sharp Managing Director of ADMA
Ben Sharp Managing Director of ADMA

Sharp will commence as ADMA Managing Director on April 4th. Steve Sinha remains Acting CEO of ADMA’s parent company the Australian Alliance for Data Leadership group (AADL) which is in the process of conducting an executive search to appoint a new CEO.

Sharp brings almost twenty years’ experience in senior adtech, digital marketing, publishing and advertising roles at companies including Allure Media, Yahoo! AU/NZ and Yahoo!7.

Most recently he held the position of vice president and managing director APAC, for AdRoll. The San Francisco-based adtech company restructured its local operations in December, axing most of its Australian staff including Sharp’s role. 

“Ben’s extensive and varied experience builds solidly on the momentum Jodie Sangster has built for ADMA over the past seven years. She leaves the Association in great shape, and Ben will bring a great new perspective and drive ADMA’s next phase of growth,” said Steve Brennen, Chairman at AADL.

“As data becomes increasingly integral to business, government and consumers we are faced with big opportunities as well as industry challenges that need to be tackled. Ben’s energy, expertise and direction will drive this agenda and ensure the industry has strong support and representation in a time of rapid change and evolution.”

Sharp intends to focus strongly on education to support the critical industry need, and to broaden the benefits ADMA provides, the association said. Tasked with extended the organisation’s reach and influence, Sharp’s responsibilities include increasing government representation, delivering best in market events and networking opportunities, as well as further growing the IQ educational platform.

“I’m hugely excited to join ADMA at a critical time where the collision of data, CX, and emerging technologies is creating huge opportunities and will lead where the media and marketing industry goes over the coming year,” said Ben Sharp, Managing Director at ADMA.

“ADMA is a 50 year old organisation that has always been at the forefront of new product and technology disruption. My vision is to expand and evolve its position even deeper as the leading education provider and go-to resource for our 600 member organisations, and the industry at large that wants to be informed, stay connected and achieve professional and commercial growth.”

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