The award categories salute excellence across a wide range of digital innovations that make life simpler, faster and easier for users.


Innovation can’t happen without a leader championing for change. This award recognises an individual leading from the front by driving genuine change, improving outcomes and fostering a culture of innovation in their industry, company or organisation.


This award recognizes the outstanding use of technology and digital innovation for social good. The winner will show genuine benefits delivered to the community, including how digital innovation is making life easy, simple and fast. Open to government, community, not-for-profit and commercial projects. Examples may include the use of telehealth services; mobile apps to deliver services to remote communities; virtual and augmented reality applications that improve safety or quality of life. Smart cities initiatives could also fit into this approach.


Delighting the customer with an engaging experience and minimal steps to purchase is the holy grail of digital commerce. This award recognises innovation in streamlining the buyer journey by making the path to purchase simple, fast and easy. The winner will have created a financially successful, dynamic and frictionless experience. It can be omni-channel, nurturing the customer between the digital and physical world, and must result in a transaction. Examples may include providing an online pathway for an application that ends with a physical meeting such as mortgage application; a predominantly online journey where the transaction ends with a real-life/physical experience such as with Uber or Airbnb.


A large number of B2B companies lose control over the customer experience due to convoluted buying processes and disconnected applications of best practices. This award recognises excellence in a company’s digital innovation that provides an efficient, self-service buying journey for external partners and suppliers. The winner will show how the innovation has improved business outcomes and translated to commercial benefits, resulting in a transaction.


This award recognises an active solution driving innovation in customer service such as chat, email, social and digital platforms accessing customer feedback or delivering efficient customer service. The winner will demonstrate clear business and customer benefits delivered by the implementation of this innovation. Examples can include portals where customers check and update personal details, plans, financial records and bills or seek real-time customer support, track order status, update details and gather feedback at critical touchpoints along the journey.


Utilising technology, processes, systems, hardware or software to empower employees through digital innovation can transform a workforce. This award recognises companies that demonstrate a compelling and holistic approach to self-service solutions for staff. The winner will display a focus on processes, competencies and models to significantly enhance employee experiences and provide access to timely data through a mix of digital technologies. Examples may include a user-friendly on-boarding console for new employees; a self-service portal that provides access to digital expense management systems; payroll, management leave processes.


If you are what you measure, then data analytics ensures you are measuring the right things to get the best results. This award recognises the application of the work done by data analysts and scientists to drive product development and innovation. The winner will demonstrate how insights about customers and their behaviour provided by data teams has resulted in improvements in products, processes and/or services. Examples may include data analytics used to increase efficiency; making a process faster, simpler and easier to deliver an improved outcome.


Mobility is at the heart of digital innovation today. This award celebrates the use of smart and mobile devices to create an innovative solution to a business problem. The winner will have implemented a simple, intuitive innovation for field staff workers who rely on completing forms, taking photos, capturing signatures and/or accessing data in the field to make informed decisions in real time. Examples may include an app that increases efficiency by providing sales executives with mobile access to CRM; an analytics-based app empowering executives to review critical data in real-time; an app providing instant decision-support tools to improve decision making.


This award recognises excellence in the automation of processes that make it easier for customers or employees to reach an outcome they are seeking. The winner will have delivered measurable improvements resulting in increased efficiency and outcomes through the replacement of a manual process, or enhancement of an existing process. Examples may include automating the onboarding process for new contractors or suppliers enabling them to commence work faster.


This category celebrates a new technology and its ability to drive digital innovation and impact the customer outcome. This year’s award is focused on AI and machine learning. The award recognises the application of machine learning or AI to solve problems for customers or employees. Examples may include an image search tool where customers can load an image and be returned results consistent with their needs.

Which-50 Grand Prix

Celebrating the best-of-the-best in game-changing digital innovation.

The winner of this award will have delivered the most unique, forward thinking or impactful initiative that has significantly propelled an organisation forward in their digital journey.

Winners of each award category will be considered for this distinguished recognition of achievement.

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If you are part of a team that is making life simple, fast and easy for your customers, or an individual driving digital transformation in your organisation, don’t wait. Apply now and be recognised for your success.

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