Specialised automation software has helped L’Oreal’s Australian and New Zealand legal team save $2 million by reducing the number of human contact hours spent on low-risk matters. 

Introduced as part of the company’s broader digital transformation remit, the legal team implemented Plexus’ Promotion Wizard for marketing compliance, an influencer agreement app, NDAs and a confidentiality agreement app. 

Since then, the Australian legal software company has been working with L’Oréal to build a services agreement app, an independent contractor’s advisory tool, and a salon agreement app. They are also collaborating on an artwork review app, allowing them to save time on artwork and advertising compliance.

Anna Lozynski, General Counsel at L’Oréal Australia & New Zealand said by implementing this technology, the legal team is able to spend more time on the medium to high-risk matters of the business. “That means that the lower risk routines task are being fed through the technology, which is great. 

“It’s not all without legal touch but my ultimate vision is to have it mostly without legal touch so it frees us up to really use our brains and focus on the matters with greater risk.”

She said using the software has changed the perception of the legal function. 

“We’re really focused on data, efficiency and continuous improvement. There are automation opportunities and employees ask ‘hey can we automate that?’, that’s always great validation that it’s working.”

Lozynski said L’Oreal implemented the software five years ago when it was just her and a part-time worker in the office. Currently, there are five employees in the ANZ office using the software.

Anna Lozynski, General Counsel at L’Oréal Australia & New Zealand. Source: L’Oreal.

The idea to bring in automation software came from L’Oreal’s announcement of a strategic mission to move into the digital space. From this, Lozynski thought how the legal arm could also mirror the digital strategy. 

With the workload growing, they wanted to increase the productivity of the in-house lawyers, position themselves as ahead of the curve in compliance and for their contractors to have a good experience dealing with them. 

“It seems completely counterintuitive to be sending them documents that they had to print out, sign and scan them back. It did not feel like the industrial digital revolution at all.”

There has been widespread use and adoption of the platform, depending on the process it could be between 100 per cent and 500 per cent, in terms of efficiency versus the manual process.  She said the company has saved $2 million by taking advantage of the software.

Some of the challenges with this technology is the fact it is still in its infancy and always changing. 

Across their 400 users of the software, some only use the platform up to 10 times or a couple of times a year. Lozynski acknowledged it was vital to make sure the platform was intuitive and easy to use.

“Our frequent users on the other hand, obviously use the platform a lot and so there’s always opportunity to improve right? It’s balancing all that feedback to make sure that it’s delivering a really great user experience.”

While she acknowledges that there is always room for improvement with the technology, what she likes about the software is they are open to getting feedback from their users.

“We’re constantly getting feedback to really enhance the user experience, which is really the core goal because I’m very much using it as a business tool not necessarily a legal tool.”

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