Yun Yip

As consumers face an ever-rising tide of communication and messaging across multiple touchpoints, it is imperative for brands to apply a consumer-first approach to become more relevant, personalised and compelling. Today, cutting-edge platforms are enabling marketers to apply a consumer-first approach wherein the right message can be delivered at the

Businesses across all sectors will spend over $100 billion per year on artificial intelligence technologies by 2025, up from a mere $2 billion in 2015, according to Constellation Research. The marketing industry will be no exception, as AI holds great promise for making marketing more intelligent, more efficient, more consumer-friendly and, ultimately,

Marketing budgets are rising, but 46 per cent of marketers say consumers’ intolerance of ads is a key barrier to their success, a new report says. Dentsu Aegis Network polled 1,000 marketing CMOs in 10 countries for the survey. The findings showed that such execs were planning to counter increasing ad blindness