Vaughan Chandler

Vaughan Chandler

Vaughan Chandler is the Executive Manager Red Planet and Loyalty Services at Qantas Loyalty

Technology is changing the way we market to customers and prospects alike. But the fundamental problem of efficiency remains: how can CMOs identify and reach the target audience that is most likely to respond favourably to their marketing proposition? Technology has recast the marketing game. But the fundamental problem of

Tired of slaving over a hot stove. It’s time you got out of the kitchen and booked your next holiday as it will do wonders for your happiness according to new research from Red Planet. Red Planet and Which-50 will drill deeply into different segment data based on consumer behaviour

Most Australian car owners say their main car reflects their personality. For marketers far beyond the automotive industry, that is a powerful insight — because as you drill deeper into that idea, a simple thought manifests itself in very interesting ways. Audi drivers, for instance, enjoy their gin — but