Timothy Whitfield

Timothy Whitfield

Timothy Whitfield is a contributing an editor-at-large for Which-50. He is also the VP, Strategic Solutions, APAC, having been previously been GroupM Australia's Head of Technology and Operations. Whitfield built one the original ad serving engines and the technology he developed is still utilised on SaaS solutions around the world. As both a commentator and public speaker his opinions are eagerly sought and his Adtech Share of the Day on Linkedin is a must-read for marketing and advertising leaders.

In this three part series, Timothy Whitfield, director, technical operations at GroupM puts four Demand Side Platforms (DSPs) to the test. Read part one here and read part two here. After talking to each of the four DSPs this week, they have all agreed to share their identity with the

In this three part series, Timothy Whitfield, director, technical operations at GroupM puts four Demand Side Platforms (DSPs) to the test. Read part one here. The ultimate goal of this test was to review a number of DSPs and understand which DSP was correct for a specific brand to launch

Comparison

In this three part series, Timothy Whitfield, director, technical operations at GroupM puts four Demand Side Platforms (DSPs) to the test. Read part two here. When it comes to programmatic ad tech companies they all seem to have three things in common. They all seem to have more data than

adtech

In this three part series Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part one here and part two here. This article concludes the predictions for adtech in 2020. There are many other topics to discuss and many other technologies that need to be

adtech

In this three part series Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part one here. Following on from the previous article about the prediction of AdTech in the year 2020; here is part two of that same series. The article is founded on

adtech

In this three part series, Timothy Whitfield, director, technical operations at GroupM shares his adtech predictions for 2020. Read part two here. It’s not long until 2020 and I felt it was time for some adtech predictions. The predictions are quite long so this article is only part one in