Tim Johnston

Tim Johnston

Tim is the Director - Demand Generation for APAC & Japan at ON24.

Marketers, particularly those with experience in field marketing understand the effort required to have guests attend a live event. Not surprisingly some are skeptical, or at least uncertain about whether their audience will watch on-demand webinars. To appreciate the answer to this question it is necessary to recognise that webinars

You’ve booked a date, chosen out the topic and know how the software works, but how do you get the most engagement before your webinar. Webinars are a highly effective way of building an audience and reaching it at scale. The content of your webinar is a key element, but