Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

The North Face

Yesterday Which-50 had some fun playing with IBM’s artificial intelligence engine Watson, in particular the personality insights tool. That exercise was inspired by a presentation delivered by Kevin Bishop, VP of customer engagement solutions, at the IBM Customer Engagement Forum in Sydney last week. Bishop outlined what role cognitive technologies


In a world where the mantra “fail fast, fail often” is championed, what exactly is an acceptable failure rate for pilot projects in retail financial services? A study conducted on behalf of Pegasystems, Marketforce and Cognizant put this question to 500 retail financial services and insurance industry executives across 56


Eighteen months ago the idea of social commerce, selling via a social media platform, was dismissed as too Amway-esque, ie if you try to sell to your friends they’ll get sick of you pretty quickly. Instead of conversions, engagement was the name of game and brands focused on building their


When it comes to implementing enterprise-wide digital transformation programs Australian businesses are overstating their achievements, according to a new study from research firm Tech Research Asia. The report, Taking Digital to the Next Level, found Australian businesses are talking to the talk, acknowledging the critical importance of digital, but may

Being 70 years old is no excuse for board members not to understand their company’s cyber security risk, argues Jennifer Westacott, chief executive of Business Council Australia. Speaking at Sinet 61 event in Sydney yesterday, Westacott said the responsibility for cyber security ultimately sits at the top of the organisation.

The word mofo — which means exactly what you think it means — is about to become a lot more visible. This week Aussie online wine retailer, Vinomofo, has wrapped up filming its first TVC and announced a partnership with TubeMogul to bring programmatic video buying in-house. On the back of

Omnichannel Order Management

Ecommerce pros are looking for omnichannel order management system (OMS) vendors that can become strategic partners and offer tools that give insights into best practice and optimisation, according to Forrester. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US subject matter


Governance of your data is critical. If you lose control of it, fixing the problem is a painful exercise. That is the experience of Sean Smith head of customer experience at Endeavour Drinks Group, the new name for Woolworths liquor group. Which-50 and ADMA are introducing a one day classroom-based digital

Ros Harvey, CEO, The Yield

The Internet of Things (IoT) is still approaching the ‘peak of inflated expectations’ on the Gartner Hype Cycle and there are limited examples of how the technology has been operationalised and is delivering real business value. That’s the opinion of Ros Harvey, managing director and founder of agtech business The

What would happen to the insurance industry if a critical mass of autonomous vehicles eliminated many road accidents and injuries? Or if a digital giant with strong customer relationships — say, Amazon — began selling insurance? These scenarios are among a handful of threats identified by management consultancy  McKinsey &