Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.


“Hardware is hard.” That’s the one big lesson Kate Carruthers took out of her IoT hardware start-up MooresCloud. Launched in late 2012 with a Kickstarter campaign the business made internet-connected lights but was put into voluntary liquidation in late 2014, with Carruthers citing differences in direction. Download the CMO of Tomorrow report

November 11 is Remembrance Day, the anniversary of Gough Whitlam’s dismissal and the day Ned Kelly was hanged. Thanks to the purchasing power of Chinese consumers another event held on November 11 is making its mark on Australia: Alibaba’s Singles’ Day. Download the CMO of Tomorrow report produced by the Which-50 Intelligence


Australian retailers shopping for technology products prefer to stitch together a best of breed tech stack rather than betting all on a unified marketing cloud. Over the last few weeks Which-50 has spoken to marketing and digital leaders in retailers such as Temple and Webster, Nude by Nature, and Lux Group,


Founded in 1999, Chinese ecommerce giant Alibaba wants to be in business for 102 years, ensuring its reign spans three centuries. So perhaps it’s unsurprising Alibaba has patiently taken years to develop new business lines — such as finance and cloud computing — in-house. Download the CMO of Tomorrow report produced by

Australia needs to play catch up in addressing how consumers can access and control data collected about them by business and government. That’s the view of the Productivity Commission, which is recommending a major overhaul of Australia’s data policy framework to give consumers more control of their data. Download the CMO

customer experience

Having a ‘customer-obsessed’  internal culture is a fundamental aspect to improving customer experience, according to Tom Champion, senior analyst at Forrester and author of 2016 The Australia Customer Experience Index. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit The CX Index, released yesterday, showed the vast majority of


Japanese industrial giant Hitachi is making a big play for the IoT market, hoping to align its 106-year heritage in operational technology (OT) with its 57 years of information technology (IT). Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit Hitachi Limited has more than 900 subsidiaries with expertise

Customer Experience

Which Australian companies are considered great at CX? None. That’s according to new research from Forrester. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit Forrester’s CX Index measures and ranks the CX quality of 34 brands in Australia based on a survey of almost 9,000 adult online consumers.

Data strategy

Enterprise data strategies are closely connected to digital transformation and vendors must “connect the dots” between their products and generating real business value. That’s the view of Russell Skingsley, Chief Technology Officer, Hitachi Data Systems (HDS) Asia Pacific. As it adjusts to the commoditisation of the storage market, HDS is moving up

Chinese tourists will soon be able to leave their cash at home when they hit the shops, thanks to an agreement between Commbank and popular Chinese payment service Alipay. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit Under the agreement the two companies plan to develop a payment