Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.


Retailers should invest in building analytics and data intelligence into their businesses to compete against the next wave of digitally-native competitors, according to a new report from SapientRazorfish and Salesforce. The report “Shopper-first Retailing: What Consumers Are Telling Us About The Future of Shopping” examines “the next evolution of personalisation”

voice of the customer

Which-50 has dedicated plenty of pixels to writing about the importance of a customer-first strategy. So, over the last month, we’ve been asking our customers — the readers of Which-50 — to tell us what matters to them. The results are in. Since our 2016 reader survey, page views on

It doesn’t matter how fantastic or disruptive your product is, you can’t succeed in digital without strong leadership and culture. Just look at Uber. To help quantify the impact of talent and culture in today’s business environment, digital measurement company DT Scoring has launched a new benchmarking system designed to

Chris Tung, CMO Alibaba Group

Alibaba has unveiled a suite of digital marketing tools during the Cannes Lions Innovation festival which will allow marketers to use real time data to segment and target Chinese consumers. Sign up to Which-50’s Digital Marketing Newsletter It’s the first time the Chinese ecommerce giant has had a presence at


The University of Southern Queensland has used personalised video technology as part of a marketing campaign to engage with prospective students and raise brand awareness. The video, delivered via email campaign, greeted prospective students by name, provided course information and calls to action for students to preference USQ higher. Sign

Groceries, Amazon, Whole Foods Market

Amazon is buying Whole Foods Market, for $42 per share in a deal that values the grocery outlet at $US13.7 billion. The acquisition is seen as a move by Amazon to more aggressively target the grocery section of retail has proven more stubbornly resistant to digital channels. Sign up for Which-50’s Irregular

Artificial intelligence is poised to unleash the next wave of digital disruption, and companies should prepare for it now. That’s the key takeaway from a new 80-page discussion paper from McKinsey Global Institute titled Artificial Intelligence: The Next Digital Frontier. The report argues AI is finally starting to deliver real-life

By 2021 artificial intelligence-powered CRM activities are predicted to generate more than $1.1 trillion in business revenues and 800,000 net-new jobs globally. In Australia, new efficiencies gained from AI will aid the creation of 16,714 new jobs and $19 billion in increased revenue over the next five years. The figures

Rather than competing with each other, the fintech industry and traditional financial institutions ought to work together to fend off the looming threat to financial services posed by tech giants such as Apple and Amazon. That’s the advice from a recent report published by The Australian Digital Transformation Lab, a

Optus store

While the technical execution required to implement a modern martech stack is complex, it isn’t the most difficult challenge facing marketing departments that have invested in new marketing tools. That’s the view of Gabrielle Shone, associate director, marketing technology at Optus, who is leading the company’s transition to a ‘next