Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

The decision to ban Breitbart from using its ad-serving tools was necessary to create “a healthy internet” says Kaylie Smith, Head of Australia and Managing Director, JAPAC of AppNexus. Speaking with Which-50, the newly appointed local boss of the adtech company said the decision to kick Breitbart off its platform

Chariot Shuttle Service

The world isn’t quite ready for private ownership of autonomous vehicles, argues Graeme Whickman, president and CEO of Ford Australia and New Zealand. Ford is aiming to have a fully autonomous vehicle on the road by 2021, but it will be a deployed as part of a commercial venture, such

Steve Orenstein Zoom2U

Offering a customer-focused solution is the key to winning in the parcel delivery market, argues Steve Orenstein, CEO and Founder of Zoom2u. Zoom2u, which first launched in 2014 as on-demand courier service, is now aiming to take a larger share of the parcel delivery market by offering retailers and ecommerce

Western Sydney University Parramatta Campus

The biggest threat to universities isn’t competition within the higher education sector, it’s staying relevant to its students. That’s the view of Angelo Kourtis, President People & Advancement, at Western Sydney University (WSU), who argues many young people are questioning the value of a university. When asked by his board of

Jonah Peretti

Google didn’t become an online advertising powerhouse by bolting on banner ads. It sold what it was good at: search. Similarly, digital publishers pinning their hopes on online ad revenue should play to their strengths, argues BuzzFeed Founder and CEO Jonah Peretti. Take our Which-50 reader survey and go into


When it comes to customer experience businesses think they are doing a better job than they really are in part because they lack qualitative customer data. That’s the view of Kylan Lundeen, CMO of Utah-based software company Qualtrics, who cited research that 80 per cent of CEOs believe they are

Damian Young Chobani

You shouldn’t use an agency for something your business does 52 weeks a year. That’s according to Damian Young, general manager — marketing at Chobani in Australia, who has overseen bringing in-house the brand’s promo team, social media and, most recently, its market research and customer feedback. Sign up for Which-50’s

Data has become part of the “unique DNA” of Matchboard, an online platform that matches buyers and suppliers of business services. Founded in 2012, Matchboard has developed proprietary technology to power a business-to-business matching platform similar to an online dating service. Sign up for Which-50’s Irregular Insights newsletter Thanks to

A “narrow” view of the advertising market has put an end to plans to create a $1.6 billion outdoor advertising giant. APN Outdoor and oOh!Media have canceled plans to merge the two outdoor advertising companies after the competition watchdog raised concerns over the deal. Earlier this month the ACCC announced

The sale of Fairfax is looking increasingly likely with the media company receiving a new buyout offer from a second global private equity outfit and inviting both suitors to conduct due diligence. Hellman & Friedman has offered to buy 100 per cent of Fairfax Media at a price between $1.225