Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

customer experience

Having a ‘customer-obsessed’  internal culture is a fundamental aspect to improving customer experience, according to Tom Champion, senior analyst at Forrester and author of 2016 The Australia Customer Experience Index. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit The CX Index, released yesterday, showed the vast majority of


Japanese industrial giant Hitachi is making a big play for the IoT market, hoping to align its 106-year heritage in operational technology (OT) with its 57 years of information technology (IT). Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit Hitachi Limited has more than 900 subsidiaries with expertise

Customer Experience

Which Australian companies are considered great at CX? None. That’s according to new research from Forrester. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit Forrester’s CX Index measures and ranks the CX quality of 34 brands in Australia based on a survey of almost 9,000 adult online consumers.

Data strategy

Enterprise data strategies are closely connected to digital transformation and vendors must “connect the dots” between their products and generating real business value. That’s the view of Russell Skingsley, Chief Technology Officer, Hitachi Data Systems (HDS) Asia Pacific. As it adjusts to the commoditisation of the storage market, HDS is moving up

Chinese tourists will soon be able to leave their cash at home when they hit the shops, thanks to an agreement between Commbank and popular Chinese payment service Alipay. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit Under the agreement the two companies plan to develop a payment

Martin Hosking

If you’ve sat through any technology-based event in the last few years, no doubt you’ll have heard things like, “Uber, the world’s largest taxi company which owns no vehicles” or “Airbnb, the world’s largest accommodation provider that owns no hotels”. * Download the CMO of Tomorrow report produced by the Which-50 Intelligence

Visual analytics

Knowing what image will help you sell more products to which audience and where your logo is appearing around the web are just two examples of how insights from visual analytics software can drive growth for businesses. “Driven by the increasing use of smartphones, people today are more visually literate

If only banks would accept Facebook shares in lieu of cash for a house deposit, young Australians might have a shot at affording a home to call their own. It’s been four days since demographer Bernard Salt kicked off a national “smashed avocado” intergenerational smackdown with his column in The

email marketing

It may not be fashionable but email marketing is effective, and it’s getting smarter. That’s the view of Daniel Incandela, VP of Global Marketing for email marketing company Return Path. “Everyone speaks of email’s demise or they talk about account based marketing or social being the next hot thing, but

Famous for its roadside assistance, the NRMA is preparing for a future where cars never breakdown. In 1920, the NSW branch of the National Roads Association (NRA) was born and in 1923 became the National Roads and Motorists’ Association (NRMA), the following year the NRMA Patrol service began, building a