Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Santa Claus courier

Logistics company, Toll Group, is making a play for the consumer parcel market, opening pop-up delivery hubs in three busy Westfield shopping centres. Rather than lining up at the Post Office, shoppers at the Westfield centres can arrange to have their packages delivered at the pop-up kiosks. The consumer-to-consumer parcel

Alibaba officially launched its cloud business in Australia today, but the Chinese internet giant says it isn’t here to take on Amazon Web Services or Microsoft Azure. Well, not yet anyway. Last week Alibaba revealed it was opening a data centre in Sydney and setting up a dedicated workforce based


Forget artificial intelligence and machine learning, getting mobile right should be marketers’ primary focus in 2017. That’s the view of Maureen Morris, Head of Industry Sales Strategy and Insights at Google. “The truth of the matter is, we often get distracted by the shiny. Especially in marketing. You want to

Successful marketers need to understand business metrics and be able to affect change in their organisations argues Jason Juma-Ross, Head of Technology at Facebook in Australia. “For me, it’s really about education, learning and adaptability,” Juma-Ross said during a panel discussion hosted by Marketo in Sydney last week. “.” Download


Chinese internet giant Alibaba is bringing its cloud offering to Australia, opening a data centre in Sydney by the end of 2016. The move will kick off a race with Amazon Web Services and Microsoft Azure to claim market share locally. Download the CMO of Tomorrow report produced by the Which-50 Intelligence

There’s nothing quite like a NRL grand final to drive brand engagement and customer acquisition. Especially if — like the Cronulla Sharks — your brand has been on the nose in recent years. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit Speaking at a breakfast hosted by Marketo

Disruptive businesses are looking for technology solutions they can customise to give them a competitive advantage, argues Mark Troselj, SugarCRM’s newly appointed Asia Pacific VP. Speaking to Which-50 last week Troselj said there is a big opportunity for California-based software company to expand its footprint in the Asia Pacific region.

The machines have spoken: good is no longer good enough when it comes to customer service. Australian technology company, Touchpoint Group, launched a SaaS product called Ipiphany in early 2016 which uses AI to gain insights into customer journeys. Touchpoint Group CEO, Frank van der Velden, shared some of the

Satya Nadella

In five years time when we look back at applications built today their defining characteristic will be data and the reasoning obtained from large amounts of data to create intelligence. That’s the view of Microsoft CEO Satya Nadella who delivered the opening keynote at the Microsoft Australia Developer Conference in Sydney today.

Amazon delivery

Amazon is coming to Australia, rumours have it. While headlines about the ecommerce giant’s plans to ‘destroy’ Australian retail are making local merchants nervous in Amazon’s home market fear has given way to optimism. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit More and more, retailers are betting