Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Facebook has attracted renewed attention from regulators over how it handles consumer data following revelations that the Facebook data of 50 million users was harvested without their permission in 2014. That data then ended up in the hands of Cambridge Analytica. Cambridge Analytica is the data analytics firm which was

Local online classifieds companies are holding their own against Facebook and Google in the Australian online advertising market. Classified advertising grew 15 per cent last year to reach $1.5 billion, according to the IAB/PwC Online Advertising Expenditure Report released today. In 2017 the total digital ad market grew 7 per

Marketing intelligence sofware will become more mainstream in the next six to 18 months, argues Leah Pope, global CMO of martech company Datorama. “Marketing intelligence is a fairly new, emerging market. Marketing analytics has been around for a very long time but marketing intelligence is kind of a combination of

lightbulb, data

CMOs need to have a solid grasp on marketing technology and be able to show a return on their investments. That’s the view of Adam Howatson, the CMO of Canadian enterprise software company OpenText. After 16 years with OpenText and three and half as CMO, Howatson is leaving the company

Stock market chart, gears, data

Technology vendors are evangelising the notion that data is so valuable it should have a place on a company’s balance sheet. The idea is an extension of the conventional wisdom that the data can be used to generate powerful insights which will make businesses more competitive. Gartner analyst Doug Laney

With combined revenues of almost $650 billion and a joint market capitalisation of $3 trillion, Apple, Google (Alphabet), Facebook, Microsoft and Amazon dominate the internet. A new 221-page report from Statista, titled Digital Economy Compass 2018, demonstrates the scale of the top five tech giants and their influence on the

Australia, Asia, APAC, map, globe

Digital transformation will add an estimated $45 billion to Australia’s GDP by 2021. That figure will continue to grow at 0.5 per cent annually, according to new report from Microsoft and IDC. The report, Unlocking the economic impact of Digital Transformation in Australia examines the economic impact of revenue from

Louise Baxter, Starlight Children's Foundation CEO

To meet the growing demand for its programs the Starlight Children’s Foundation needs to double its revenue in the next three years, says CEO Louise Baxter. Since Baxter stepped into the CEO role in mid-2009 the children’s not-for-profit has reversed a double digit decline in revenue and “incredibly high staff

data, analytics, engineering, STEM

IAPA, the peak body for analytics professionals in Australia, is searching for Australia’s top data scientists. Nominations are now open for IAPA’s inaugural Top 25 Analytics Leaders program, which aims to recognise best and brightest in Australia’s analytics industry. The industry body is looking for professionals who champion analytics and

A key challenge for CMOs selling AI products is that the software has to deliver on the promise. For that reason, marketers need to be careful setting customer expectations about what can be achieved and the work involved to get there. “Right now, artificial intelligence can be anything anybody wants