Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

outdoor signage, out of home, digital signage

Not even billboards can escape the need for third party measurement as more advertisers want to be sure they are getting what they paid for.  Measurement provider Integral Ad Science (IAS) has partnered with Out-of-Home (OOH) reporting platform Seedooh to provide enhanced campaign delivery validation on digital signs and screens

Almost half of the IT and business leaders in a new study remain complacent about the impact of digital transformation on their business.  That’s according to research conducted by Telsyte and commissioned by DXC Technology. The report, “Beyond Disruption: How Australian Organisations Can Transform and Thrive in the Digital Age” is

Cloud-based HR platform Employment Hero has raised $8 million in a Series B funding round led by Seek. The raise has allowed Employment Hero to expand its leadership team, appointing AdRoll’s former Marketing Director JAPAC, Cat Prestipino, as the start-up’s first CMO. (Ex-AdRoll boss Ben Sharp also announced his new

It had to happen eventually. The Facebook/Cambridge Analytica scandal has hastened the inevitable backlash against rampant data collection and micro-targeting online. And it’s threatening to deliver a wave of regulation behind it. Sign up for Which-50’s Irregular Insights newsletter The story first broke as a result of a joint investigation

Ex-AdRoll boss Ben Sharp has been appointed managing director of ADMA. The industry association is in the process of appointing new leaders following the resignation of ADMA CEO Jodie Sangster, who announced earlier this month she is joining IBM Watson. Sharp will commence as ADMA Managing Director on April 4th.

For most of its history NetSuite has had something to prove: specifically that its cloud-based ERP system was superior to the on-premise alternatives. That meant evangelising the benefits of cloud computing way back in 1998 when the company was founded. Before being acquired by Oracle in 2016, NetSuite — along

Facebook founder and CEO Mark Zuckerberg has made his first public statement since the Cambridge Analytica story broke on the weekend, promising to tighten the rules around how developers can access data on the platform. In a Facebook post, Zuckerberg provided a timeline of how the scandal occured and announced

Dreamforce 2016

Salesforce is embarking on its biggest acquisition to date, agreeing to buy MuleSoft for $6.5 billion in a cash and stock deal. The CRM giant will pay $44.89 per share for Mulesoft, a 36 per cent premium on yesterday’s closing share price. Under the terms of the transaction each Mulesoft

Amazon Seller Summit Sydney

10,000 third party sellers have joined Amazon’s Australian marketplace since it launched less than four months ago. That’s according to Marketplace Pulse, which also predicts Amazon will have more than 50,000 sellers in Australia by the end of the year. Initial growth in seller numbers was constrained by Amazon’s “invitation only

Mouse trap with cheese

Executives at Cambridge Analytica, the data analytics company linked to the Trump campaign, have been secretly filmed offering to entrap politicians through seduction or bribery. The comments were recorded by a reporter from Channel 4 News in Britain, posing as a prospective client who wanted to get candidates elected in