Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

The Sun Exchange

Can crowdfunding and cryptocurrency accelerate the adoption of solar power in developing economies? South African startup The Sun Exchange plans on finding out. The Sun Exchange is a marketplace where you can purchase solar cells with bitcoin for a specific businesses or community. The solar cell owners then lease the

Amazon Seller Summit Sydney

Amazon will begin testing its Australian marketplace at 2pm today, allowing a small number of customers to place orders with third-party sellers. Things aren’t guaranteed to run smoothly. “We’re anticipating a lot of stuff-ups,” were the words of one IT manager Which-50 spoke to, whose company is preparing to set

Marketing automation provider Marketo has suffered its second major outage in four months. The company’s services went down for several hours yesterday. According to Marketo CEO Steve Lucas “firewall issues from of one of our datacenters was [the] root cause.” “We knew the moment the network and firewall issue arose,

Amazon has told its local marketplace partners it plans to launch its Australian offering this Thursday at 2pm, according to sources familiar with the matter. Which-50 understands only a limited number of products will be available to a limited group of customers, allowing the ecommerce giant to test its systems

Westfield, retail, shopping, australia

Australian retailers have acknowledged the importance of having a digital strategy but haven’t yet tied it to revenue generation. That’s our take away from the Deloitte Retailers’ Christmas Survey, released yesterday. The survey of 52 senior Australian retail executives found more than 80 per cent consider an effective digital strategy

Spending on marketing technology is in sharp retreat, falling by 15 per cent in 2017, as CMOs pull back on high levels of spending amid concerns over their capability to acquire and manage technology effectively. The figures — and the analysis — are contained in Gartner’s recently released CMO Spend


While the focus has been on its great rival Alibaba, there is growing evidence that Tencent is ramping up its Australian presence. Most recently, it hosted events to educate local businesses on the opportunity to connect with Chinese tourists and businesses via its WeChat platform — the first time it

Sydney, Australia

As Facebook continues to rake in advertising dollars, a Finnish start-up has arrived in Australia to help marketers spend that money more easily. Smartly.io, a VC-backed Facebook advertising optimisation and automation SaaS platform, opened an office in Sydney this month after closing a $20 million funding round in September. The

In the days leading up to Alibaba’s enormous Double 11 sale, more widely known as Singles’ Day, vitamin business Blackmores took out a giant ad in Times Square to promote “Australia’s most trusted brand.” The ASX-listed company doesn’t sell its products in the United States but used the premium New

Alibaba 11.11 2017

Alibaba isn’t slowing down. The Chinese ecommerce giant smashed its own sales record overnight, processing US$25.3 billion of gross merchandise volume during its annual 11.11 sale, also known as Singles’ Day. The world’s largest online shopping event grew 39 per cent, surpassing last year’s total of $17.8 billion shortly after