Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Airbnb We accept

At the same time Airbnb was trying to build a brand centred on the idea that “anybody can belong anywhere,” the reality for some guests was very different.  In 2016 The New York Times documented the discrimination experienced by African-American guests using the home-sharing service, which gave birth to the

The investment in marketing technology is becoming so significant that no individual region will be able to afford to go it alone and build everything they want. Instead they’ll need to share the cost with their international colleagues. That’s the view of Stephen Yeo, Panasonic Business Marketing Director, who has

Chinese ecommerce giant Alibaba has embarked on a new phase of its Australian expansion, selling technology solutions to Australian retailers. Alibaba’s strategy in Australia is a B2B one which has largely been focused on getting Australian brands to sell into China using its ecommerce marketplace and signing up 8,000 Australian

Aēsop Singapore

Melbourne-based retailer Aēsop has embarked on a rapid global expansion plan, adding four new markets and 50 new stores a year. “The number of countries we operate in is disproportionate to the size of the company that we are,” says Troy Smith, global head of information technology at Aēsop. Sign

Before Oracle bought NetSuite in 2016 for $9.3 billion, NetSuite had completed its own big acquisition, buying commerce marketing platform Bronto for $200 million in 2015. While Oracle and NetSuite are “still in the honeymoon phase,” Oracle’s relationship status with Bronto is a little more complicated. That’s because NetSuite and

SuiteWorld Mark Hurd and Jim McGeever

The shift to the cloud as an “irresistible force” and that will accelerate over the next decade. That’s the view of Oracle CEO Mark Hurd. “Over the next decade the bulk of workloads that are in companies today are going to be in the cloud,” Hurd said during a Q&A

Jim McGeever, SuiteWorld, NetSuite

From a standing start, China is expected to become NetSuite’s second largest market, behind only the US, by next year. The company is benefiting from the scale-advantages of deeper integration inside Oracle. China is currently NetSuite’s fourth largest market, a remarkable feat considering a few years ago the company didn’t

After years of deliberation, “arguably the most complex piece of regulation the European Union has ever produced” comes into force on May 25th. Reaching far beyond Europe, the tough new privacy laws present a compliance challenge for businesses — and some will be hit harder than others. Regardless of where

Amazon Go Seattle

The rise of empowered customers that is impacting not just retail but most other industries, isn’t going to slow down any time soon. That’s the view of Jeff Bezos, who used used his annual letter to shareholders to highlight the company’s performance in 2017 and share how Amazon stays ahead

Australian organisations aren’t looking at the big picture when it comes to the role AI and robotics will play in their business. For starters, 57 per cent currently don’t use AI or robotics, according the Deloitte 2018 Human Capital Trends report released today. But those that are investing in AI