Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

China

Australian retailers see the Chinese market as a huge opportunity but aren’t satisfied with the strategies they have in place to reach Chinese consumers, according to new research. 87 per cent of Australian respondents see China as a lucrative market, but 56 per cent are not satisfied with their current

google smart speaker

Australian smart speaker sales are booming and Google is leading the market. Analyst firm Telsyte estimates around half a million Australian households currently own a smart speaker, up from less than 10,000 in 2016. Sign up for Which-50’s Irregular Insights newsletter By 2022, 3 million Australian households will have a

Coins, money

Marketers are under pressure to demonstrate ROI from their technology spend. And now it is clear from a Which-50 investigation that pressure is being passed along to marketing technology (martech) vendors, to actively investigate changes to the way they charge for their software. In the words of Gartner analyst Noah

LinkedIn Apple iPhone

Danielle Uskovic has been appointed the Marketing Director of LinkedIn Sales and Marketing Solutions APAC. Based in Singapore, Uskovic will begin her new role on June 4th. “I’m really excited to be starting my new journey with LinkedIn. I’ve been a passionate advocate of LinkedIn for a long time. I’ve

marketers

Digital and technology professionals are taking home salaries well above the Australian average, but the industry’s gender pay gap is worse than the national average. According to Digital + Technology Collective Digital Skills and Salary Report 2018 the median salary of the digital and technology workforce is $131,500 (including super

Judge gavel over smartphone, top view

Australian mobile advertising start-up Unlockd has won a temporary reprieve in its fight with Google. The company announced today that the English High Court has granted it an interim injunction to prevent Google from removing Unlockd apps from the Google Play Store and cutting off advertising revenue from its AdMob

12 months ago the global CMO of GE Health moved all his field marketing staff to the same sales incentives as the organisation’s sales people. “They know they are in it together. If the sales people aren’t getting what they need and hitting their numbers, my marketing people don’t either,”

Steve Lucas, Marketo, Marketing Nation

It’s time to tear up the rulebook, says Marketo CEO Steve Lucas. He made the comments in an interview with Which-50 at the company’s recent annual user conference in San Francisco. Almost two years after being acquired by private equity firm Vista, Marketo has invested hundreds of millions of dollars

Seed and Sprout

A ready-made audience and global logistics infrastructure present a huge opportunity for small businesses that sell their products on Amazon. That’s the view of Sophie Kovic, founder of online retailer Seed & Sprout, who is confident Amazon’s marketplace in Australia will deliver significant sales volume. Based in Byron Bay, Kovic

Well, that was quick. ADMA is once again on the hunt for a new managing director, following the departure of Ben Sharp who has exited the organisation after just two weeks. Sharp, who was formerly the boss of AdRoll in APAC, was appointed to lead the industry association following the