Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Adobe Magento

We’re living in an experience economy. But it’s important to make sure those experiences are shoppable. Adobe has agreed to buy Magento Commerce for US$1.68 billion. The deal plugs a glaring hole in Adobe’s strategy by adding an ecommerce platform to Adobe’s Experience Cloud. It is not the first foray by Adobe

Metcash Grocery

Australian grocery wholesaler Metcash has expanded its online presence in China, opening an online store for its convenience brand, Fresh Pantry. The new store on JD Worldwide marks Fresh Pantry’s first entry into China. The brand currently has two physical Fresh Pantry stores in Australia with 10 scheduled to open later

Not getting value out from your marketing technology? Try switching it off and see if you notice a difference. That’s the advice from Jason Burby, Chief Customer Success Officer at Domo. “Unplug it. What does it change? If it changes nothing then leave it unplugged and stop buying it. If

Esports is aggregating an almost inconceivably large global audience of cashed up and highly engaged digital natives and millennials, yet it remains a mystery to most business leaders. But given the huge potential, it is little wonder that established sporting codes see a lucrative greenfield opportunity and are opening their

China

Australian retailers see the Chinese market as a huge opportunity but aren’t satisfied with the strategies they have in place to reach Chinese consumers, according to new research. 87 per cent of Australian respondents see China as a lucrative market, but 56 per cent are not satisfied with their current

google smart speaker

Australian smart speaker sales are booming and Google is leading the market. Analyst firm Telsyte estimates around half a million Australian households currently own a smart speaker, up from less than 10,000 in 2016. Sign up for Which-50’s Irregular Insights newsletter By 2022, 3 million Australian households will have a

Coins, money

Marketers are under pressure to demonstrate ROI from their technology spend. And now it is clear from a Which-50 investigation that pressure is being passed along to marketing technology (martech) vendors, to actively investigate changes to the way they charge for their software. In the words of Gartner analyst Noah

LinkedIn Apple iPhone

Danielle Uskovic has been appointed the Marketing Director of LinkedIn Sales and Marketing Solutions APAC. Based in Singapore, Uskovic will begin her new role on June 4th. “I’m really excited to be starting my new journey with LinkedIn. I’ve been a passionate advocate of LinkedIn for a long time. I’ve

marketers

Digital and technology professionals are taking home salaries well above the Australian average, but the industry’s gender pay gap is worse than the national average. According to Digital + Technology Collective Digital Skills and Salary Report 2018 the median salary of the digital and technology workforce is $131,500 (including super

Judge gavel over smartphone, top view

Australian mobile advertising start-up Unlockd has won a temporary reprieve in its fight with Google. The company announced today that the English High Court has granted it an interim injunction to prevent Google from removing Unlockd apps from the Google Play Store and cutting off advertising revenue from its AdMob