Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Satya Nadella

In five years time when we look back at applications built today their defining characteristic will be data and the reasoning obtained from large amounts of data to create intelligence. That’s the view of Microsoft CEO Satya Nadella who delivered the opening keynote at the Microsoft Australia Developer Conference in Sydney today.

Amazon delivery

Amazon is coming to Australia, rumours have it. While headlines about the ecommerce giant’s plans to ‘destroy’ Australian retail are making local merchants nervous in Amazon’s home market fear has given way to optimism. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit More and more, retailers are betting

Earlier this year ecommerce software maker Magento revealed an unusual tie up: Though many of its customers are dogged competitors with Amazon, it decided to offer a version of its software that runs in Amazon’s cloud, Amazon Web Services. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit It

Brett Wilson

Adobe has made a bold foray deep into the heart of adtech, buying TubeMogul the programmatic video DSP for $540 million. The move enhances the video capabilities of its marketing cloud, and more importantly positions it to provide the core management for two of the most valuable advertising categories in the world;

Alibaba’s annual shopping event Singles’ Day is off to a strong start and looks likely to surpass last year’s total. In the first two hours of Alibaba’s mega shopping day US$7.2 billion (RMB 48.6 billion) of gross merchandise volume (GMV) was settled through Alipay on Alibaba’s China and international retail


The qualities that once got you promoted could now kill your business. That’s according to Steve Vamos, non-executive director of Telstra and Fletcher Building Limited, and former CEO of Microsoft ANZ and Ninemsn. “People like me got promoted because we were control orientated, mistake adverse know-it-alls. Being in control or


“Hardware is hard.” That’s the one big lesson Kate Carruthers took out of her IoT hardware start-up MooresCloud. Launched in late 2012 with a Kickstarter campaign the business made internet-connected lights but was put into voluntary liquidation in late 2014, with Carruthers citing differences in direction. Download the CMO of Tomorrow report

November 11 is Remembrance Day, the anniversary of Gough Whitlam’s dismissal and the day Ned Kelly was hanged. Thanks to the purchasing power of Chinese consumers another event held on November 11 is making its mark on Australia: Alibaba’s Singles’ Day. Download the CMO of Tomorrow report produced by the Which-50 Intelligence


Australian retailers shopping for technology products prefer to stitch together a best of breed tech stack rather than betting all on a unified marketing cloud. Over the last few weeks Which-50 has spoken to marketing and digital leaders in retailers such as Temple and Webster, Nude by Nature, and Lux Group,


Founded in 1999, Chinese ecommerce giant Alibaba wants to be in business for 102 years, ensuring its reign spans three centuries. So perhaps it’s unsurprising Alibaba has patiently taken years to develop new business lines — such as finance and cloud computing — in-house. Download the CMO of Tomorrow report produced by